Marketing Management Technology as a Social Process
Author : George Fisk
Publisher : Praeger
Page : 348 pages
File Size : 50,3 MB
Release : 1986-08-05
Category : Business & Economics
ISBN :
Author : George Fisk
Publisher : Praeger
Page : 348 pages
File Size : 50,3 MB
Release : 1986-08-05
Category : Business & Economics
ISBN :
Author : Kazuo Usui
Publisher : Taylor & Francis
Page : 193 pages
File Size : 42,87 MB
Release : 2024-11-01
Category : History
ISBN : 1040290000
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 44,69 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : George Fisk
Publisher : Praeger
Page : 0 pages
File Size : 18,36 MB
Release : 1986-08-05
Category : Business & Economics
ISBN : 0275921778
Author : Barton A Weitz
Publisher : SAGE
Page : 618 pages
File Size : 35,85 MB
Release : 2006-08-11
Category : Business & Economics
ISBN : 9781412921206
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Hashem Aghazadeh
Publisher : Springer
Page : 741 pages
File Size : 31,59 MB
Release : 2017-04-28
Category : Business & Economics
ISBN : 1137548339
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
Author : Barbara Lewis
Publisher : Routledge
Page : 331 pages
File Size : 11,61 MB
Release : 2000-08-24
Category : Business & Economics
ISBN : 1134613938
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Author : Howard S. Gitlow
Publisher : Springer
Page : 413 pages
File Size : 16,73 MB
Release : 2015-05-28
Category : Business & Economics
ISBN : 3319169343
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : T K. Das
Publisher : Bloomsbury Publishing USA
Page : 360 pages
File Size : 13,36 MB
Release : 1990-04-17
Category : Business & Economics
ISBN : 0313389489
This is the first comprehensive bibliography of temporal scholarship-research on the subject of time and the phenomenon of time itself. As the author notes in his introduction, the nature of research insights on the subject of time is difficult to comprehend within the confines of any specific discipline since relevant materials are scattered throughout the literature in numerous scholarly fields. By bringing together the most significant published works in a wide variety of disciplines, this unique compendium enables scholars and researchers to look beyond their own particular area of expertise when selecting appropriate resource materials. Throughout, the focus is on the time dimension itself as a problematic or researchable phenomenon rather than on narrow topics such as time management, time series analysis, or forecasting. Organized by discipline, the work begins with an initial chapter that lists general works on the time dimension. Nineteen chapters then list works in particular disciplines ranging from anthropology and culture to biology, economics, futures studies, history, linguistics, management studies, psychology, and more. The final chapter lists miscellaneous entries which could not be categorized into any of the specific disciplinary headings. Within each chapter, entries are arranged alphabetically by author or editor. Nearly all sources are from scholarly journals and books.
Author : Kimball Marshall
Publisher : Routledge
Page : 355 pages
File Size : 34,78 MB
Release : 2013-02-01
Category : Business & Economics
ISBN : 1136429689
In recent decades, government-funded technologies have produced radar, microwave ovens, modern cell phone systems, the Internet, new materials for aircraft and motor vehicles, and new medical instrumentation. This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization: International Perspectives provides an easy-to-read overview of the field and several studies serving as examples to guide government policymakers and private sector decision makers. This forward-looking book also forecasts the potential impacts of government regulation upon the field and presents provocative discussions of the ethical implications of the cross-cultural and cross-national challenges facing technologically developed nations in the global economy. This book reviews this broad field by first providing an overview of the goals of government technology policies and programs as well as of generic types of government technology programs. Next, it presents carefully selected studies that illustrate the potential impacts of government decisions upon marketing constraints, industry acceptance of regulatory requirements, economic development, gross domestic product, and the choices firms make when it comes to location, competitiveness, product development, and other factors. The final chapters explore ethical considerations from a global perspective. These chapters also explore the implications of these considerations in relation to the success of governmental and private sector technology transfer and commercialization programs. The macromarketing perspective taken by the contributors serves to ground the impacts of government technology policies and programs in practical implications for economic development, business productivity, and quality of life. The contributors to this unique collection share their expertise on government sponsorship of technology research, the impact of government regulation upon technology marketing and economic development, the effects of government policies on business practices, intellectual property rights, and much more. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization shows how evolving technology and government policy changes have affected: the commercialization of musicnew media, piracy problems, consumer choices and costs, and changes in the radio and concert promotion industries the adoption of new household technology licensure requirements for telemedicinewith an essential overview of telemedicine plus examinations of relevant governmental regulations and potential applications patents, copyrights, trademarks, licensing, and proprietary information scrap tire disposalnew alternatives for a chronic waste disposal problem food product development state-owned enterpriseswith a case study illustrating how a stagnant state-owned company quickly evolved into China’s leading firm in the textile machinery field