Marketing of Passenger Transport Services


Book Description

Passenger transport, the movement of people, is an important and integral part of human being's life. It is greatly influences every one's life-style. Much of the World's civilisation, culture, advancement, and structure have been affected by the passenger transport because of its intrinsic capacity to penetrate deep into the hinterland will contribute more for the attainment of the good of balanced economic development.










Public Transport and its Users


Book Description

Public transport is essential to the quality of life of its passengers, both as a means to move around but also to achieve a sustainable environment. However, the passenger's position as a customer is weakened by the dominance of monopolies, regulation and political influence in our public transport systems. This book is one of the first to examine strategies for the representation of user interests in public transport from a variety of perspectives. The authors review approaches to integrating the passengers' views in the planning process and to protecting their interests in operations and customer care across a range of European countries, including Austria, Czech Republic, France, Germany, Italy, the Netherlands, Sweden, Switzerland, the UK and EU policies. The book presents the conclusions of this research and examples of good practice. In this respect it will provide useful guidance for policy makers, stakeholder organizations and planners, as well as transport researchers.







Transit Marketing Management Handbook


Book Description




Marketing Public Transit


Book Description

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.







Passenger Transportation


Book Description




Road Passenger Transport Management


Book Description

A complete guide to road passenger transport management, featuring contributions from experts in the field and management tools for passenger road transport operators.