Marketing político
Author : Carlos Salazar Vargas
Publisher :
Page : 228 pages
File Size : 10,9 MB
Release : 1988
Category : Political Science
ISBN :
Author : Carlos Salazar Vargas
Publisher :
Page : 228 pages
File Size : 10,9 MB
Release : 1988
Category : Political Science
ISBN :
Author : Mba LIC Wilson Ramirez
Publisher : Lulu.com
Page : 99 pages
File Size : 27,21 MB
Release : 2007-02
Category : Reference
ISBN : 1430319720
Este manual sera una importante herramienta practica y breve que explica de una forma sencilla como se realiza el lanzamiento y la puesta en marcha de las campanas politicas y electorales asi como la interpretacion de las mismas. Ademas de como crear estrategias y tacticas ganadoras en cualquier escenario y etapa de la contienda politica.
Author : Shaun Bowler
Publisher :
Page : 245 pages
File Size : 12,41 MB
Release : 1994
Category :
ISBN :
Author : CARLOS MERLO
Publisher : Anderson Publishing
Page : 93 pages
File Size : 42,10 MB
Release : 2021-02-18
Category : Business & Economics
ISBN :
En marketing político un cuarto de guerra es una sala de situaciones donde se toman situaciones de logística, financiación y análisis. En estas páginas Carlos Merlo a través de su experiencia en más de 100 camapanas políticas nos resume que es y como se conforma un cuarto de guerra.
Author : Fritz Plasser
Publisher :
Page : 413 pages
File Size : 50,87 MB
Release : 2002
Category : Campaign management
ISBN : 9789879164679
Author : José Javier Orosa González
Publisher : Erasmus Ediciones
Page : 111 pages
File Size : 24,90 MB
Release : 2012-04-30
Category : History
ISBN : 849280680X
Author : Bruce I. Newman
Publisher : SAGE Publications, Incorporated
Page : 192 pages
File Size : 30,90 MB
Release : 1994
Category : Business & Economics
ISBN :
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Author : Jennifer Lees-Marshment
Publisher : Routledge
Page : 315 pages
File Size : 12,71 MB
Release : 2009-09-10
Category : Business & Economics
ISBN : 1134084110
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
Author : Darren G. Lilleker
Publisher : Manchester University Press
Page : 258 pages
File Size : 37,78 MB
Release : 2005-08-06
Category : Business & Economics
ISBN : 9780719068713
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Author : Ridao i Martín, Joan
Publisher : Editorial UOC
Page : 328 pages
File Size : 20,52 MB
Release : 2016-09-07
Category : Political Science
ISBN : 8491161619
La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.