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Marketing Practices in India - SBPD Publications

Author : Dr. F. C. Sharma, Dr. Madhu Ojha

Publisher : RAJEEV BANSAL

Page : 110 pages

File Size : 33,37 MB

Release : 2021-05-31

Category : Business & Economics

ISBN : 9351677230

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Book Description

1.Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Product, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India , 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities and Exchange Board of India (SEBI), 10. Produce Exchange, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International MarketingTrends in India’s Foreign Trade Environment, 16. Trends in India’s Foreign Trade, 17. Institutional Infrastructure for Export Promotio in India. 18. Direct Online Marketing.



Marketing Practices in India - SBPD Publications

Author : Dr. F. C. Sharma,

Publisher : SBPD Publications

Page : 110 pages

File Size : 21,57 MB

Release : 2021-12-03

Category : Business & Economics

ISBN :

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Book Description

1.Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Product, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India , 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities and Exchange Board of India (SEBI), 10. Produce Exchange, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International MarketingTrends in India’s Foreign Trade Environment, 16. Trends in India’s Foreign Trade, 17. Institutional Infrastructure for Export Promotio in India. 18. Direct Online Marketing.



Business Ethics- SBPD Publications

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 213 pages

File Size : 47,19 MB

Release : 2022-02-21

Category : Business & Economics

ISBN :

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Book Description

1. Business Ethics : An Overview, 2. Nature of Ethics and its Relevance to Business, 3. Introduction to Business Value, 4. Value Based Management, 5. The Changing Value System of India, 6. Work-Life in Indian Philosophy (Work Ethos,, Work Place Values and Work-Life Balance), 7. Relationship Between Ethics and Corporate Excellence, 8. Corporate Mission Statement and Code of Ethics, 9. Organisational Culture, 10. Total Quality Management (T Q M), 11. Gandhian Philosophy of Wealth Management, 12. Corporate Social Responsibilities and Social Audit, 13. Ethics in Marketing, 14. Profit Maximisation and Ethics, 15. Employee Discrimination.



Advertising Management - SBPD Publications

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 180 pages

File Size : 46,46 MB

Release : 2021-12-22

Category : Antiques & Collectibles

ISBN :

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Book Description

1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.



Financial Markets, Institutions and Services - SBPD Publications

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 431 pages

File Size : 41,19 MB

Release : 2021-10-16

Category : Business & Economics

ISBN :

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Book Description

1.Financial System and its Components, 2 .Financial System and Economic Development, 3 .Indian Financial System—An Overview, 4 .Money Market, 5 .Capital Market, 6 .Risk and Return—Concept and Analysis, 7 .Primary Market, 8 .Primary Market Intermediaries, 9 .Secondary Market, 10 . Government Securities Market, 11 .Recent Reforms in Indian Capital Market, 12 .Role of SEBI—An Overview, 13 .Reserve Bank of India, 14. Commercial Banks, 15. Life and Non-Life Insurance Companies—LIC, GIC, 16. Mutual Funds, 17. Non-Banking Financial Compaines (NBFCs), 18. Merchant Banking, 19. Leasing, Hire Purchase and Housing Finance : Factoring Services and Financial Counseling etc., 20. Venture Capital Financing, 21. Credit Rating, 22.Indian Financial Institutions/Development Bank.



Advertising Management by Jay Bansal (SBPD Publications)

Author : Jay Bansal

Publisher : SBPD Publications

Page : 128 pages

File Size : 47,84 MB

Release : 2021-07-09

Category : Business & Economics

ISBN : 9351677656

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Book Description

1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.



International Marketing - SBPD Publications

Author : Dr. Satish Kumar Saha,

Publisher : SBPD Publications

Page : 222 pages

File Size : 23,53 MB

Release : 2021-12-22

Category : Law

ISBN :

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Book Description

1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.



Indian Economy - SBPD Publications

Author : Anju Agarwal,

Publisher : SBPD Publications

Page : 183 pages

File Size : 10,26 MB

Release : 2022-02-21

Category : Political Science

ISBN :

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Book Description

1.Economy : An Introduction, 2. Economic Growth and Development, 3. Characteristics of the Indian Economy, 4. Concepts of Human Development , 5. Economic Resources of India : National Income and Capital Formation, 6. Human Resources of India, 7. Population and Economic Development (Population Policy of India), 8. Problem of Unemployment in India, 9. Economic Planning in India , 10 .The Planning Commission and Eleventh Five Year Plan, 11. Indian Agriculture : Problems and Prospects, 12. Industrial Sector in India : Position, Problems and Prospects of Large Scale Industries (Iron, Steel, Sugar, Cotton and Textile), 13. Service and Entrepreneurial Sector, 14 .Role of Commercial Banks and Financial Institutions, 15. Role of Small Scale Industries in the Indian Economy.



International Marketing by Dr. Satish Kumar Saha, Anju Agarwal (SBPD Publications)

Author : Dr. Satish Kumar Saha

Publisher : SBPD Publications

Page : 224 pages

File Size : 20,11 MB

Release : 2021-07-08

Category : Business & Economics

ISBN :

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Book Description

An excellent book for commerce students appearing in competitive, professional and other examinations. 1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.



Marketing Management - SBPD Publications

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 330 pages

File Size : 39,38 MB

Release : 2021-12-22

Category : Business & Economics

ISBN :

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Book Description

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.