Marketing Trends For Organic Food In The 21st Century


Book Description

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.




Handbook of Research on Globalized Agricultural Trade and New Challenges for Food Security


Book Description

Free trade promotes economic growth through international competition and the efficient allocation of resources while also helping to stabilize food supplies between countries that have an overabundance of product and countries that have a shortage. However, sudden price surges can threaten the social cohesion of developing countries and may lead to malnutrition and stunted growth. Balancing trade liberalization and protectionism is imperative for the provision of food security for all. The Handbook of Research on Globalized Agricultural Trade and New Challenges for Food Security is an essential publication that seeks to improve food security, food independence, and food sovereignty in the conditions of globalized agricultural trade and addresses the contemporary issues of agricultural trade including major commodities and food products traded between major countries, directions of trade, and trends. The book also examines the effects of tariff escalations, administrative restrictions, other forms of trade protectionism on food security, and the emerging trade tensions between major actors such as the US, China, the EU, and Russia. Featuring research on topics including plant fertility, dietary diversity, and protectionism, this book is ideally designed for government officials, policymakers, agribusiness managers, stakeholders, international tradesmen, researchers, industry professionals, academicians, and students.




International marketing and trade of quality food products


Book Description

Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing', 'International Trade' and 'Quality' are taking the forefront in the scientific debate among agricultural economists dealing with agricultural and food products markets. The need for scientific knowledge about several aspects of marketing for quality food products is growing. The aim of this book is to link these key concepts together and consider connections, overlaps, contradictions and complementarities between them. This book contains peer-reviewed articles covering a range of studies on international marketing and trade for quality food products and is edited with the support of the BEAN-QUORUM project, funded by the European Union's Asia Link Programme. The topics covered by the studies range from geographical indications to organic food; from fair trade to functional food; from knowledge about quality requirements to the impact of the quest for quality. The geographical scope of the studies is broad and the perspectives vary including the consumer, the producer and the supply chain side. The focal interest of the studies also range from competitiveness, to policy, to potential demand. The book is of interest to researchers and practitioners in international food networks of all types.




Organic Farming


Book Description

Consumers are more and more concerned with the health of the food they eat. While great public anxiety about genetically engineered foodstuffs and BSE in cattle has developed in Europe, on the positive side there has been a rapidly rising demand for organic produce. Food retailers, including supermarkets, have responded, and the organic sector has moved from a being marginal production fad to a serious subject of policy concern for politicians and public servants involved in European agricultural policy. In this book, three leading authorities on organic farming have for the first time produced a serious and scientific overview for the lay person of the state of organic farming and policy towards it in Europe. Based on a review of a huge body of scientific research into all aspects of the sector, the authors provide in accessible terms a balanced, up-to-date and policy relevant overview of: · The position of organic farming today - the size of the sector, its markets, where research is conducted, and current policies towards the sector. · Assessment of its possible contributions to the environment, food quality, farmers' incomes, and rural development generally. · Explanation of the key factors that will impinge on the organic farming sector in future and policy towards it as a result of the enlargement of the EU, ongoing negotiations at the World Trade Organisation, and Agenda 2000. · Detailed recommendations for future organic farming policy. Most people recognise that European agricultural policy has to change, involving further fundamental reform of the Common Agricultural Policy. This unique book will be of immense value to all those concerned with the issue, as well as of intense interest to those actually involved in the organic farming sector. Educationalists in agricultural universities and institutes will find the book a useful teaching tool.




Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies


Book Description

Promoting rural entrepreneurship is a necessary step to limit the negative effects of classical agricultural policy based on a linear process and attracting secondary resources to the economic process. The analysis of agricultural policy and rural development in conjunction to entrepreneurship in terms of production may represent a further step in understanding the role and importance of diversifying the rural potentials in contemporary economies. The Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies is an essential publication of academic research that examines agricultural policy and its impact on shaping future resilient economy in rural areas and identifies green business models and new business patterns in rural communities. Covering a range of topics such as entrepreneurship, product management, and marketing, this book is ideal for researchers, policymakers, academicians, economists, agriculture professionals, rural developers, business investors, and students.




Agricultural Outlook


Book Description




Organic, Inc.


Book Description

A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.







Local Food Systems; Concepts, Impacts, and Issues


Book Description

This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.




The Omnivore's Dilemma


Book Description

"Outstanding . . . a wide-ranging invitation to think through the moral ramifications of our eating habits." —The New Yorker One of the New York Times Book Review's Ten Best Books of the Year and Winner of the James Beard Award Author of This is Your Mind on Plants, How to Change Your Mind and the #1 New York Times Bestseller In Defense of Food and Food Rules What should we have for dinner? Ten years ago, Michael Pollan confronted us with this seemingly simple question and, with The Omnivore’s Dilemma, his brilliant and eye-opening exploration of our food choices, demonstrated that how we answer it today may determine not only our health but our survival as a species. In the years since, Pollan’s revolutionary examination has changed the way Americans think about food. Bringing wide attention to the little-known but vitally important dimensions of food and agriculture in America, Pollan launched a national conversation about what we eat and the profound consequences that even the simplest everyday food choices have on both ourselves and the natural world. Ten years later, The Omnivore’s Dilemma continues to transform the way Americans think about the politics, perils, and pleasures of eating.