Marketing Research for Managerial Decision Making
Author : Timothy R. Graeff
Publisher :
Page : 0 pages
File Size : 48,14 MB
Release : 2013-01-25
Category : Market surveys
ISBN : 9780757573316
Author : Timothy R. Graeff
Publisher :
Page : 0 pages
File Size : 48,14 MB
Release : 2013-01-25
Category : Market surveys
ISBN : 9780757573316
Author : Rajagopal
Publisher : IGI Global
Page : 274 pages
File Size : 15,10 MB
Release : 2013-05-31
Category : Business & Economics
ISBN : 1466640952
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Author : Keith Kohn Cox
Publisher :
Page : 650 pages
File Size : 23,84 MB
Release : 1972
Category : Business & Economics
ISBN :
Author : Gerrit H. van Bruggen
Publisher : Now Publishers Inc
Page : 136 pages
File Size : 49,87 MB
Release : 2010
Category : Business & Economics
ISBN : 1601983689
Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Author : Paul E. Green
Publisher : Prentice Hall
Page : 554 pages
File Size : 16,17 MB
Release : 1966
Category : Business & Economics
ISBN :
Author : Kenneth P. Uhl
Publisher : New York : Wiley
Page : 568 pages
File Size : 50,23 MB
Release : 1968
Category : Business & Economics
ISBN :
Author : Dinçer, Hasan
Publisher : IGI Global
Page : 646 pages
File Size : 21,41 MB
Release : 2019-12-27
Category : Business & Economics
ISBN : 1799825604
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Author : Naresh K. Malhotra
Publisher : Prentice Hall
Page : 680 pages
File Size : 48,24 MB
Release : 2006
Category : Business & Economics
ISBN :
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
Author : Frank R. Kardes
Publisher :
Page : 457 pages
File Size : 33,74 MB
Release : 2002
Category : Consumer behavior
ISBN : 9780131227958
For Consumer Behavior, Buyer Behavior, and high-level undergraduate or MBA courses. Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections: basic concepts, persuasion, and managerial decision making.
Author : Sunny Crouch
Publisher : Butterworth-Heinemann
Page : 380 pages
File Size : 16,47 MB
Release : 1984
Category : Business & Economics
ISBN :
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples* Highly practical and informative* New material which highlights the impact of new technology* New case studies and examples