The Silent Language
Author : Edward Twitchell Hall
Publisher :
Page : 200 pages
File Size : 12,9 MB
Release : 1966
Category : Intercultural communication
ISBN :
Author : Edward Twitchell Hall
Publisher :
Page : 200 pages
File Size : 12,9 MB
Release : 1966
Category : Intercultural communication
ISBN :
Author : Marye Tharp
Publisher : Routledge
Page : 403 pages
File Size : 10,25 MB
Release : 2014-12-17
Category : Business & Economics
ISBN : 1317507495
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Author :
Publisher : John Wiley & Sons
Page : 310 pages
File Size : 50,70 MB
Release :
Category :
ISBN : 1394310544
Author : Michael Baker
Publisher : Routledge
Page : 867 pages
File Size : 50,20 MB
Release : 2012-05-04
Category : Business & Economics
ISBN : 1136356916
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author : Michael John Baker
Publisher : Routledge
Page : 684 pages
File Size : 10,97 MB
Release : 2008
Category : Business & Economics
ISBN : 0750685662
Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
Author : Sak Onkvisit
Publisher : Routledge
Page : 737 pages
File Size : 48,69 MB
Release : 2009-05-07
Category : Business & Economics
ISBN : 1135275475
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
Author : Stanley Paliwoda
Publisher : Routledge
Page : 672 pages
File Size : 20,99 MB
Release : 2013-11-05
Category : Business & Economics
ISBN : 1135387176
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
Author : Jim Blythe
Publisher : SAGE
Page : 801 pages
File Size : 36,1 MB
Release : 2013-11-05
Category : Business & Economics
ISBN : 1446296199
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
Author : S. Tamer Cavusgil
Publisher : Pearson Higher Education AU
Page : 679 pages
File Size : 28,46 MB
Release : 2011-12-12
Category : Business & Economics
ISBN : 1486006779
Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise. International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works. Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. For undergraduate students majoring in international business or post-graduate courses in international business.
Author : Professor C P Rao
Publisher : Gower Publishing, Ltd.
Page : 464 pages
File Size : 10,1 MB
Release : 2012-08-28
Category : Business & Economics
ISBN : 1409459829
As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.