Cross-Cultural Social Media Marketing


Book Description

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.







Anatomy of Japanese Business


Book Description

This volume collects eleven essays written by Japanese experts on various aspects of Japanese business management and is a sequel to the volume Industry and Business in Japan. It examines the mechanisms for Japan 's phenomenal economic growth since the Second World War by analyzing Japanese management, business groups, production systems and business strategy.










Modern Japanese Organization and Decision-Making


Book Description

This book constitues the first attempt of its kinds to probe the major features of modern Japanese organization that have played such a critical role in Japan's extraordinarily rapid economic development. The contributors inclue prominent academic business consultants such a Peter Drucker of the United states and Kazuo Noda of Japan; Japanese government officials such as Yoshihisa Ojimi, former Administrative Vice-Minister of the Ministry of International Trade and Industry, and Taishiro Shirai, a member of the Central Labor Relations Commission; as well as outstanding Western experts on modern Japanese organization. The essays deal not only with Japanese government and business but also with teh structures of a newspaper and a university and with the role of Japanese intellectuals in modern organization. The portrait of Japanese organization that emerges is much more dynamic and volatile than has been generally supposed. One finds business and government managers creatively using so-called "traditional practices" in novel ways and undertaking bold departures to achieve new purposes. The findings contradict the view that decision sten from below. Not only do executive have an important role in initiating action; but lower-level officials function within a context defined by their superiors. Far greater tensions and conflict exist within organizations than is commonly reported by outsiders, especially in institutions like the university where conflicts often paralyze the decision-making process. Similarly, there is far greater divergence of interest among different sectors of society than one might infer from the stereotypical view of "Japan, Inc." And since the high level of consensus supporting the fundamental commitment to economic growth is now weakening increasing divergence may be anticipated in the future. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1975.







Advertising in Developing and Emerging Countries


Book Description

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.




Exploring Intercultural Communication


Book Description

Exploring Intercultural Communication investigates the role of language in intercultural communication, paying particular attention to the interplay between cultural diversity and language practice. This second edition increases and updates the coverage on emerging key topics, including symbolic power, communicative turbulence, conversational inequality, stereotypes, racism, Nationality and Ethnicity talk and the impact and role of technology in intercultural communication. Including global examples from a range of genres, this book is an indispensable resource for students taking language and intercultural communication modules within applied linguistics, TESOL, education or communication studies courses.