Marketing the Church
Author : George Barna
Publisher : NavPress Publishing Group
Page : 184 pages
File Size : 12,91 MB
Release : 1988
Category : Religion
ISBN : 9780891092506
Church Marketing 101
Author : Richard L. Reising
Publisher : Baker Books
Page : 208 pages
File Size : 12,39 MB
Release : 2006-01-01
Category : Religion
ISBN : 1441200312
Book Description
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Selling Out the Church
Author : Philip D. Kenneson
Publisher : Wipf and Stock Publishers
Page : 177 pages
File Size : 31,18 MB
Release : 2003-07-24
Category : Religion
ISBN : 159244296X
Book Description
Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Selling Jesus
Author : Douglas D. Webster
Publisher : Wipf and Stock Publishers
Page : 164 pages
File Size : 28,58 MB
Release : 2009-08-01
Category : Religion
ISBN : 1725226405
Book Description
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
This Little Church Went to Market
Author : Gary E. Gilley
Publisher : Allegiance Press, Incorporated
Page : 0 pages
File Size : 24,17 MB
Release : 2002
Category : Church
ISBN : 9781591600497
Book Description
With many evangelical churches being subscribed to pragmatic rather than scriptural patterns for worship this book calls for the Church to return to its scriptural roots.
Rethink Communication
Author : Phil Bowdle
Publisher : Independently Published
Page : 265 pages
File Size : 44,20 MB
Release : 2018-12-31
Category :
ISBN : 9781792064562
Book Description
"I read Phil's book, Rethink Communication, and it's excellent. I picked up several nuggets of wisdom for myself, and highly recommend it to anyone looking for practical ways to improve their communication. "-John Maxwell The church doesn't have a message problem. The church is facing a message delivery problem. The old communication playbook no longer works. What worked before isn't working anymore. It's time to rethink communication and leverage the greatest opportunities we've ever had to communicate in the church. In Rethink Communication, Phil Bowdle walks through the new reality for what attendance, engagement, and attention look like for the church. Then he offers a practical communication playbook you can use to communicate anything in your church-and actually connect. These practical tips and proven strategies will work regardless of size, staff, or budget. Communication has been overlooked for far too long in the church. It's time for that to change. It's time to rethink communication for the church.
Evaluating the Church Growth Movement
Author : Zondervan,
Publisher : Zondervan
Page : 308 pages
File Size : 22,24 MB
Release : 2010-06-01
Category : Religion
ISBN : 0310872154
Book Description
What exactly is the Church Growth movement? This timely volume in the Counterpoints series addresses the history of the movement that has become such an enormous shaping force on the Western church today, and it explores--in a roundtable forum of leading voices--five main perspectives on the classic Church Growth movement: Effective Evangelism View - presented by Elmer Towns Gospel in Our Culture View - presented by Craig Van Gelder Centrist View - presented by Charles Van Engen Reformist View - presented by Gailyn Van Rheenan Renewal View - presented by Howard Snyder Each view is first presented by its proponent, then critiqued by the co-contributors. The interactive and fair-minded format allows the reader to consider the strengths and weaknesses of each view and draw informed, personal conclusions. Evaluating the Church Growth Movement concludes with reflections by three seasoned pastors who have grappled with the practical implications of Church Growth. The Counterpoints series presents a comparison and critique of scholarly views on topics important to Christians that are both fair-minded and respectful of the biblical text. Each volume is a one-stop reference that allows readers to evaluate the different positions on a specific issue and form their own, educated opinion.
Faith-Based Marketing
Author : Bob Hutchins
Publisher : John Wiley and Sons
Page : 342 pages
File Size : 28,15 MB
Release : 2009-04-06
Category : Business & Economics
ISBN : 0470483067
Book Description
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Marketing the Church: How to Communicate Your Church's Purpose and Passion in a Modern Context
Author : Michael Daehn
Publisher : Lulu.com
Page : 206 pages
File Size : 20,39 MB
Release : 2011-05
Category : Religion
ISBN : 141167071X
Book Description
This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.
Sticky Church
Author : Larry Osborne
Publisher : Zondervan
Page : 210 pages
File Size : 30,61 MB
Release : 2008-12-30
Category : Religion
ISBN : 031031299X
Book Description
Why closing the back door of your church is even more important than opening the front door wider. In Sticky Church, author and pastor Larry Osborne offers a time-tested strategy for doing so: sermon-based small groups that dig deeper into the weekend message and tightly velcro members to the ministry. It's a strategy that enabled Osborne's congregation to grow from a handful of people to one of the larger churches in the nation—without any marketing or special programming. Sticky Church tells the inspiring story of North Coast Church's phenomenal growth and offers practical tips for launching your own sermon-based small group ministry. Topics include: Why stickiness is so important Why most of our discipleship models don't work very well Why small groups always make a church more honest and transparent What makes groups grow deeper and sticker over time Sticky Church is an ideal book for church leaders who want to start or retool their small group ministry—and velcro their congregation to the Bible and each other.
