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Marketing Today's Academic Library

Author : Brian Mathews

Publisher : American Library Association

Page : 193 pages

File Size : 29,80 MB

Release : 2009

Category : Business & Economics

ISBN : 0838909841

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Book Description

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.



Practical Marketing for the Academic Library

Author : Stephanie Espinoza Villamor

Publisher : Bloomsbury Publishing USA

Page : 159 pages

File Size : 23,61 MB

Release : 2022-05-24

Category : Business & Economics

ISBN : 1440872236

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Book Description

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.



Library Marketing Basics

Author : Mark Aaron Polger

Publisher : Rowman & Littlefield

Page : 333 pages

File Size : 20,95 MB

Release : 2019-03-26

Category : Language Arts & Disciplines

ISBN : 1538125811

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Book Description

Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.



Marketing the 21st Century Library

Author : Debra Lucas-Alfieri

Publisher : Chandos Publishing

Page : 0 pages

File Size : 37,65 MB

Release : 2015-05-11

Category : Language Arts & Disciplines

ISBN : 9781843347736

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Book Description

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.



How to Stay Afloat in the Academic Library Job Pool

Author : Camila Alire

Publisher : American Library Association

Page : 154 pages

File Size : 13,23 MB

Release : 2011-01-13

Category : Language Arts & Disciplines

ISBN : 0838992471

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Book Description

But whether job-hunters are jumping into the job pool for the very first time, or back in the water after a dry spell, Neely and her crack team of expert contributors have the information needed to stay afloat.



Managing Academic Libraries

Author : Susan Higgins

Publisher : Elsevier

Page : 112 pages

File Size : 14,93 MB

Release : 2016-10-11

Category : Business & Economics

ISBN : 1780633114

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Book Description

Managing Academic Libraries: Principles and Practice is aimed at professionals within the Library and Information Services (LIS) who are interested in learning more about the management of academic libraries. Written against a backdrop made up of the changes that digital technology has brought to academic libraries, this book uncovers how the library has changed its meaning from a physical to virtual icon and its effect on culture. The book aims to provide managers and students of LIS at all levels with the necessary management principles and practices needed to respond proactively to diverse audiences, while also keeping a focus on the purposes of higher education. In addition, readers will find an examination of various aspects of library management and reviews on key management techniques that can be used for successful interpretation and implementation of academic library mission statements. - Provides tactics on how to manage the centrality of learning and reading in academic libraries - Includes best practices on managing a learning organization - Covers proactive management principles and practices that are needed to respond to diverse audiences



Academic Librarianship, Second Edition

Author : G. Edward Evans

Publisher : American Library Association

Page : 305 pages

File Size : 25,25 MB

Release : 2018-12-20

Category : Language Arts & Disciplines

ISBN : 0838915639

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Book Description

Ideal for practitioners looking to advance their careers and for use in LIS programs, this "comprehensive overview" (Journal of Access Services) has been thoroughly revised and updated to provide a timely exploration of the characteristics of academic librarianship and its place in the ever-changing environment of higher education. Evans and new coauthor Greenwell guide readers towards understanding what is required to have a successful career in academic librarianship, explaining why academic libraries are distinct from other types of libraries and lending practical insight into their unique political and operational characteristics. The text offers comprehensive coverage of such key issues as teaching faculty roles and the status of the academic librarian;governance and the growing tension on some campuses between faculty and administration;curriculum, with a discussion of the balance between general education requirements and applied courses;the student body;collections, data management, digitization, and metadata;scholarly communication, plus alternative models such as open educational resources (OERs);providing quality service, and the role of user experience (UX) in assessment;ACRL's Information Literacy Framework;funding, including how and where to find detailed higher education expenditure data;classrooms, common learning spaces, and other facilities;staffing and professional development;technology and IT support;career development, with advice on preparing a vita and undergoing a successful interview; andthe future of academic librarianship. This updated edition enables readers to understand how academic libraries deliver information, offer services, and provide learning spaces in new ways to better meet the needs of today's students, faculty, and other communities of academic library users.



Digital Library Programs for Libraries and Archives

Author : Aaron D. Purcell

Publisher : American Library Association

Page : 257 pages

File Size : 49,62 MB

Release : 2016-06-17

Category : Language Arts & Disciplines

ISBN : 0838914578

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Book Description

Planning and managing a self-contained digitization project is one thing, but how do you transition to a digital library program? Or better yet, how do you start a program from scratch? In this book Purcell, a well-respected expert in both archives and digital libraries, combines theory and best practices with practical application, showing how to approach digital projects as an ongoing effort. He not only guides librarians and archivists in transitioning from project-level initiatives to a sustainable program but also provides clear step-by-step instructions for building a digital library program from the bottom up, even for organizations with limited staff. Approachable and easy to follow, this book traces the historical growth of digital libraries and the importance of those digital foundations; summarizes current technological challenges that affect the planning of digital libraries, and how librarians and archivists are adapting to the changing information landscape; uses examples to lay out the core priorities of leading successful digital programs; covers the essentials of getting started, from vision and mission building to identifying resources and partnerships; emphasizes the importance of digitizing original unique materials found in library and archives collections, and suggests approaches to the selection process; addresses metadata and key technical standards; discusses management and daily operations, including assessment, enhancement, sustainability, and long-term preservation planning; provides guidance for marketing, promotion, and outreach, plus how to take into account such considerations as access points, intended audiences, and educational and instructional components; and includes exercises designed to help readers define their own digital projects and create a real-world digital program plan. Equally valuable for LIS students just learning about the digital landscape, information professionals taking their first steps to create digital content, and organizations who already have well-established digital credentials, Purcell's book outlines methods applicable and scalable to many different types and sizes of libraries and archives.



Video Marketing for Libraries

Author : Heather A. Dalal

Publisher : Rowman & Littlefield

Page : 195 pages

File Size : 46,13 MB

Release : 2017-08-01

Category : Language Arts & Disciplines

ISBN : 1442269502

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Book Description

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact



Successful Campus Outreach for Academic Libraries

Author : Peggy Keeran

Publisher : Rowman & Littlefield

Page : 251 pages

File Size : 25,74 MB

Release : 2018-09-22

Category : Language Arts & Disciplines

ISBN : 1538113724

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Book Description

In Successful Campus Outreach for Academic Libraries: Building Community Through Collaboration, Peggy Keeran and Carrie Forbes bring together a variety of ways academic libraries are engaging with their communities through outreach, with creativity and the spirit of collaboration as major themes throughout. As a compendium of best practices, it serves as a resource for academic librarians to discover new programming ideas, to learn principles of effective marketing, and to help them think strategically and programmatically about outreach activities of all types. Topics are presented in four sections: Strategic Vision and Planning Developing and Implementing Successful Programs Community Outreach: The Academic Library in the Community Broadening Library Outreach Audiences Practitioners designing outreach programs and activities will benefit from learning about a diverse set of outreach practices from libraries.