Marketing Tokay Grapes (Classic Reprint)


Book Description

Excerpt from Marketing Tokay Grapes The Lodi Growers and Shippers League had an additional objective the proration of empty cars among grape shippers in the Lodi area dur ing periods of car shortage. The California Grape Control Board had a further objective, namely, that of eliminating the surplus of grapes if and when the Grape Con trol Board determined that a surplus existed. Stabilization fees were to be collected on each ton of raisins, juice, and table grapes, which were to be used to purchase surplus grapes and allow them to remain unhar vested or convert them into by-products. The Control Board's surplus operations in 1930 were based on the assumption that the principal excess above normal market requirements was in the raisin varieties, principally Muscats and Thompson Seedless, which entered both the fresh and dried-fruit markets. It was felt by fresh and j nice-grape shippers on the Control Board that their principal difficulty was caused by the shipment of raisin varieties into fresh chan nels. Consequently, most of the funds available for the purchase of sur plus grapes were employed in the purchase of raisin grapes.8 However, as the season progressed and after the Control Board's funds for the purchase of grapes were exhausted, it became apparent that there was a quantity of other varieties in excess of normal market requirements, among them Tokays. Several groups of growers thereupon instructed the agencies through whom they marketed not to pay the stabilization fees inasmuch as the Control Board could not purchase the surplus of the varieties which they raised. The Control Board brought suits against the marketing agencies to collect the fees, most of which were compre mised out of court. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.







Marketing Tokay Grapes


Book Description




Marketing Eastern Grapes (Classic Reprint)


Book Description

Excerpt from Marketing Eastern Grapes Shortly after the middle of the nineteenth century two important developments gave a great impetus to the grape industry. The first and most important was the discovery and dissemination of the Con cord; and second was the extensive hybridization Of American and European varieties. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.










Successful Wine Marketing


Book Description

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.




How to Raise the Price of Grapes, and an Analysis of the Sweet Wine Law (Classic Reprint)


Book Description

Excerpt from How to Raise the Price of Grapes, and an Analysis of the Sweet Wine Law How can the market value of grapes be increased in California? The most important question for our people in California at the pres ent time, is - how to provide a practical method of overcoming the unhealthy condition now prevailing in the market for wine grapes. We all know that deficiency of capital is the only cause of the present unsatisfactory condition of affairs. Through want of capital to develop and complete vineyard Operations; to improve and perfect wines; and to hold the same subject to the normal demands of the market, our vine growers are compelled to sell their products at prices frequently less than the cost of production. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.







Wine Marketing


Book Description

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.