International Marketing 13E(Sie)


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Language and the Market Society


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In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more effectively, and there are advertising agencies specializing in "the Christian marketplace." And it is not only word choice that is effected; higher-level linguistic patterns, such as genres and discursive practices (such as the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. Through an intricate dialectic, such patterns of linguistic choices, in turn, reinforce the social structures that shape them, further consolidating the marketization process. In a related development, language within the business domain itself is increasingly shaped by strategic planning and control, for example in branding, message design, and the promulgation of management buzzwords. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.







The Popular Educator


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Middle Market M & A


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An in-depth and practical exploration of middle-market mergers and acquisitions from leading experts in the field In the newly revised Second Edition of Middle Market M & A: Handbook for Advisors, Investors, and Business Owners, mergers and acquisitions experts Kenneth H. Marks, Christian W. Blees, Michael R. Nall, and Thomas A. Stewart deliver a comprehensive overview of mergers, acquisitions, divestitures, and strategic transactions of privately held companies with revenues between $5 and $500 million per year. You’ll discover the market trends, perspectives, and strategies commonly affecting business transitions in all phases of a deal, as well as the processes and core subject areas (e.g. valuation, structure, taxation, due diligence, etc.) required to successfully navigate and close transactions in the private capital markets. The latest edition of this handbook includes new discussions about: The middle market landscape and the evolution and impact of private equity on the private capital markets The concepts of mergers and acquisitions from an owner’s point of view Ways in which transition and value growth planning can optimize the value owners and investors can realize in sell-side and buy-side transactions New technologies being used in the M&A process Perfect for advisors, investors, and business owners, the new edition of Middle Market M & A is a must-read roadmap of the strategic transaction landscape that provides solid, practical guidance for attorneys, accountants, investment bankers, corporate development, exit planners, investors, lenders and the owners, entrepreneurs, and leaders of middle market companies.







Lesikar's Business Communication


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Business Communication: Making Connections in a Digital World, 12/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.







The Popular Educator


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