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Marketing Your Career Brand

Author : Alan De Back and Michelle Carroll

Publisher : Association for Talent Development

Page : 24 pages

File Size : 31,91 MB

Release : 2014-07-08

Category : Business & Economics

ISBN : 160728507X

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Book Description

In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. “Marketing Your Career Brand” will help you identify needs of your customers—whether they are potential clients, a prospective employer, or your current employer—and how your brand will address those needs. This issue of TD at Work will show you: • how to define your career brand, and how to develop your marketing message • the tools you can use, including various social media, to market yourself • how to choose which tools to use, based on your intended audience and reason for being online • the differences between a general and federal resume.



The Visible Expert

Author : Lee W. Frederiksen

Publisher :

Page : 150 pages

File Size : 44,15 MB

Release : 2014-09-02

Category : Business & Economics

ISBN : 9780990445906

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Book Description

What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."



YOU, Incorporated

Author : Ines Temple

Publisher : Nicholas Brealey

Page : 190 pages

File Size : 49,79 MB

Release : 2018-10-30

Category : Business & Economics

ISBN : 1473688914

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Book Description

From career transition expert and bestselling author Ines Temple comes a concise, practical guide for job-seekers, career-changers, and career-builders on how to manage your career like a business with YOU as its most valuable asset. Organized into 5 digestible chapters, You, Incorporated is a practical guide to career success that zeroes in on 3 essential concepts that job-seekers, career builders and career changers need to know: No Job is Forever, Employability Equals Options, and Your Career is Your Business. In a refreshingly clear, no-nonsense style, Ines shares the lessons she has learned advising and coaching thousands of people to help them find their own "job utopias." In You, Incorporated, readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize new opportunities!



Personal Branding and Marketing Yourself

Author : Rita Balian Allen

Publisher :

Page : 155 pages

File Size : 13,28 MB

Release : 2014-06-15

Category : Business & Economics

ISBN : 9780991505104

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Book Description

Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.



The Hiring Prophecies

Author : Andrew LaCivita

Publisher : Balboa Press

Page : 114 pages

File Size : 46,5 MB

Release : 2015-05-05

Category : Business & Economics

ISBN : 1504331818

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Book Description

A ten-year study by milewalk, which included more than ten thousand employees and two hundred companies, surfaced the hidden reasons why employers have difficulty hiring and retaining top talent. A job candidates often faulty decision-making approach coupled with short-term emotions and other external influencers exacerbate an already-systemic issue regarding how employers evaluate job seekers. Companies will struggle with these challenges until they fully understand and account for the real reasons they have difficulty recruiting the right resources. In The Hiring Prophecies: Psychology behind Recruiting Successful Employees, a milewalk Business Book, learn a proven recruitment methodology that counteracts these ever-present challenges when evaluating job candidates. Once employers understand and implement the methods that address the true predictors of recruiting and retention success, they will be on their way to hiring employees who stay!



Career Distinction

Author : William Arruda

Publisher : John Wiley & Sons

Page : 226 pages

File Size : 10,51 MB

Release : 2010-12-28

Category : Business & Economics

ISBN : 1118045068

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Book Description

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job



Interview Intervention

Author : Andrew LaCivita

Publisher : BalboaPress

Page : 136 pages

File Size : 35,60 MB

Release : 2012-03-15

Category : Business & Economics

ISBN : 1452547033

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Book Description

If you are interviewing with a company, you are likely qualified for the job. Through the mere action of conducting the interview, the employer essentially implies this. So why is it difficult to secure the job you love? Because there are three reasons you actually get the jobnone of which are your qualifications and, unfortunately, you can only control one of them. iNTERVIEW INTERVENTION creates awareness of these undetected reasons that pose difficulty for the job-seeker and permeate to the interviewer, handicapping the employers ability to secure the best talent. It teaches interview participants to use effective interpersonal communication techniques aimed at overcoming these obstacles. It guides job-seekers through the entire interview process to ensure they get hired. It teaches interviewers to extract the most relevant information to make sound hiring decisions. iNTERVIEW INTERVENTION will become your indispensable guide to: ? Create self-awareness to ensure you understand the job you want beforenot afterthe fact. ? Conduct research to surface critical employer information. ? Share compelling stories that include the six key qualities that make them believable and memorable. ? Respond successfully to the fourteen most effective interview questions. ? Sell yourself and gather intelligence through effective question asking. ? Close the interview to ensure the interviewer wants to hire you.



Personal Branding For Dummies

Author : Susan Chritton

Publisher : John Wiley & Sons

Page : 361 pages

File Size : 22,93 MB

Release : 2012-05-08

Category : Business & Economics

ISBN : 1118238184

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Book Description

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>



Amplify Your Marketing, Career, And Company

Author : Tommy Swanhaus

Publisher : TMS Publishing

Page : 107 pages

File Size : 40,35 MB

Release : 2020-04-27

Category : Antiques & Collectibles

ISBN :

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Book Description

Looking to become an entrepreneur and start your own business? Before you take on your new venture learn the harsh reality of what it takes to succeed. Or maybe you are a business owner that wants to amplify or grow your existing company, but do not have the money here are some ways to achieve that growth without using physical capital. Or maybe you are someone that wants to grow within your current company, “Amplify Your Marketing, Career, and Company” has the secrets or “know how” for you to achieve success. This book is a conversational style "How to Book" that teaches you from personal stories and real life examples from the creative genius, Tommy Swanhaus. The digital marketing, social media, and branded content expert uses his own marketing and entrepreneurial career triumphs and defeats to give the reader a plan and strategy to grow their career and company. This is an action oriented book that will allow you to walk away from it with “know how” to apply right away to either your new business, grow your existing business, or become a better employee at your company. Tommy Swanhaus illustrates the power of marketing and how to effectively and effeciently use it today with social media, digital marketing, public relations, content creation, etc. This book is wonderful for the individual that is looking to start their own business, grow their career, or amplify their company's revenue and brand.



Body of Work

Author : Pamela Slim

Publisher : Penguin

Page : 258 pages

File Size : 10,95 MB

Release : 2013-12-31

Category : Business & Economics

ISBN : 1591846196

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Book Description

These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the tools to have meaningful careers in this new world of work. She shows how to find the connections among diverse accomplishments, sell your story, and continually reinvent and relaunch your brand.