Married to the Brand


Book Description

"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.




Romancing the Brand


Book Description

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.




Marry in Haste


Book Description

From the award-winning author of The Summer Bride comes the first in a charming new historical romance series where marriages of convenience turn into true love matches. Major Calbourne Rutherford returns to England on the trail of an assassin, only to find he’s become Lord Ashendon, with the responsibility for vast estates and dependent relatives. Cal can command the toughest of men, but his wild half-sisters are quite another matter. They might just be his undoing. When he discovers that Miss Emmaline Westwood, the girls’ former teacher, guides them with ease, Cal offers her a marriage of convenience. But strong-minded and independent Emm is neither as compliant nor as proper as he expected, and Cal finds himself most inconveniently seduced by his convenient wife. Emm knows they didn’t marry for love, yet beneath her husband’s austere facade, she catches glimpses of a man who takes her breath away. As pride, duty and passion clash, will these two stubborn hearts find more than they ever dreamed of?




Recovery


Book Description

A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery “This manual for self-realization comes not from a mountain but from the mud...My qualification is not that I am better than you but I am worse.” —Russell Brand With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery. Brand speaks to those suffering along the full spectrum of addiction—from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not “Why are you addicted?” but "What pain is your addiction masking? Why are you running—into the wrong job, the wrong life, the wrong person’s arms?" Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi—and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.




My Story


Book Description




Married To Marketing


Book Description

For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people. Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include: The Core of Marketing Business Planning Customer Targeting Brand Development Messaging The Relationship Between Sales & Marketing Strategic Planning The Business Launch And Much More...




Married for Real


Book Description

Eddie and Tamara George are living the American dream—together. From humble backgrounds, Eddie and Tamara have each risen to national prominence—for Eddie, an award-winning football and broadcasting career, and for Tamara, a rewarding singing and television career—and they believe that their marriage deserves much of the credit. In Married For Real: Building a Loving, Powerful Life Together, Eddie and Tamara draw on their personal stories to guide you to a more successful marriage. Throughout the book, they speak honestly and openly about issues that all couples face—money, sex, power, quality time, faithfulness, and emotional baggage from former relationships. For each situation discussed, Eddie and Tamara give their individual perspective and then, together, address how to deepen your relationship through those obstacles to help you grow as a couple. These are the principles that helped them build a strong, fulfilling relationship—and they can help you, too. "Jerome and I thoroughly enjoyed Married for Real. The more we read, the more we appreciated it—and them. In the book, Taj and Eddie allow themselves to be transparent by openly revealing their pasts and showing us what it took to have the happy, healthy marriage they have now. Married For Real is a must read for any individual or couple who wants a fresh relatable perspective on having a meaningful relationship with a strong foundation."—Jerome and Trameka Bettis "Eddie and Taj George are living the American Dream. They are talented and have worked hard. But their staying power comes from the strength of their marriage. Married for Real will help you create a successful partnership as well."—Jeff Fisher, Former Tennessee Titans Head Coach




Final Passages


Book Description

THE STORY: In 1878, while sailing off the coast of Nova Scotia, the Elizabeth Watson sights the San Christobal, apparently abandoned. When a boarding party climbs aboard, however, they find the San Christobal's cargo intact as well as the remains o




Western Massachusetts


Book Description




The Wife Upstairs


Book Description

The Top 10 New York Times bestseller ‘I was completely blown away by The Wife Upstairs. This is a compulsive, irresistible retelling of Jane Eyre with a modern, noir twist – and wow, does it work’ Samantha Downing, bestselling author of My Lovely Wife