Marshall McLuhan


Book Description




Back Issues


Book Description

Using independent critical and cultural theory journals that cross the Canada/US border as key examples, this book shows how to interpret the original practices of periodicals by tracing editorial diasporas and transitions to electronic publishing. Back Issues explains the role of independent theory journals in the institutional formation of critical theory and cultural studies in Canada and the US by focusing on two seminal publications, Paul Piccone’s Telos and Arthur Kroker’s Canadian Journal of Political and Social Theory. Editorial transits across the international border figure largely, as do founding conferences, interpersonal flare-ups, and the conviviality of academic communities and pre-gentrified urban bohemias. Both commensurable and incommensurable relationships between journal projects are analysed, and a hitherto unwritten history of critical and cultural theory in Canada is broached.




The Medium Is the Monster


Book Description

Technology, a word that emerged historically first to denote the study of any art or technique, has come, in modernity, to describe advanced machines, industrial systems, and media. McCutcheon argues that it is Mary Shelley’s 1818 novel Frankenstein that effectively reinvented the meaning of the word for modern English. It was then Marshall McLuhan’s media theory and its adaptations in Canadian popular culture that popularized, even globalized, a Frankensteinian sense of technology. The Medium Is the Monster shows how we cannot talk about technology—that human-made monstrosity—today without conjuring Frankenstein, thanks in large part to its Canadian adaptations by pop culture icons such as David Cronenberg, William Gibson, Margaret Atwood, and Deadmau5. In the unexpected connections illustrated by The Medium Is the Monster, McCutcheon brings a fresh approach to studying adaptations, popular culture, and technology.




Motion and Representation


Book Description

An examination of the ways human movement can be represented as a formal language and how this language can be mediated technologically. In Motion and Representation, Nicolás Salazar Sutil considers the representation of human motion through languages of movement and technological mediation. He argues that technology transforms the representation of movement and that representation in turn transforms the way we move and what we understand to be movement. Humans communicate through movement, physically and mentally. To record and capture integrated movement (both bodily and mental), by means of formal language and technological media, produces a material record and cultural expression of our evolving kinetic minds and identities. Salazar Sutil considers three forms of movement inscription: a written record (notation), a visual record (animation), and a computational record (motion capture). He focuses on what he calls kinetic formalism—formalized movement in such pursuits as dance, sports, live animation, and kinetic art, as well as abstract definitions of movement in mathematics and computer science. He explores the representation of kinetic space and spatiotemporality; the representation of mental plans of movement; movement notation, including stave notation (Labanotation) and such contemporary forms of notation as Choreographic Language Agent; and the impact of digital technology on contemporary representations of movement—in particular motion capture technology and Internet transfer protocols. Motion and Representation offers a unique cultural theory of movement and of the ever-changing ways of representing movement.




Selves and Subjectivities


Book Description

As critic Diana Brydon has argued, contemporary Canadian writers are "not transcending nation but resituating it." Drawing together themes of gender and sexuality, trauma and displacement, performativity, and linguistic diversity, Selves and Subjectivities constitutes a thought-provoking response to the question of what it means to be a Canadian"--P. [4] of cover.




Digital Marketing Strategies for Fashion and Luxury Brands


Book Description

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.




Marshall McLuhan


Book Description

A new look at the man who gave us ideas "the medium is the message" and "global village".




American Design in the Twentieth Century


Book Description

Author Greg Votolato presents the intricate story of how design evolved as a profession and a leisure activity. Votolato demonstrates that design in affluent American culture is as much about personalization of the material world as it is about the performance and appearance of manufactured goods. 114 illustrations.




Understanding Media


Book Description

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.