Mass Communication in Agricultural Extension
Author : Dileep Kumar
Publisher :
Page : 290 pages
File Size : 19,97 MB
Release : 2012
Category : Agricultural journalism
ISBN : 9789381226131
Communication Technologies In Agriculture
Author : P. Jaisridhar
Publisher : New India Publishing Agency
Page : 12 pages
File Size : 45,46 MB
Release : 2019-09-04
Category : Technology & Engineering
ISBN : 9389130107
Book Description
Agricultural Extension is one of the youngest disciplines that focus on enhancing agriculture and rural livelihood through improved information and communication (ICT) processes.The discipline primarily involves conceptualization, design, development, evaluation and application of innovative ways to use ICT in transfer of research output to the end users. Many ICT interventions developed and tested around the world have improvedfarmers livelihood, increased agricultural productivity and income, and reducedfarm risks. Within ICT, Communication is a broad term that needs to be understood very objectively by the scholars and practitioners so that their approach to the whole extension education process could be analytical and one that could draw synergies of technologies, concepts and philosophies which are getting added to already existing knowledge base. In the light of all the above this text book“Communication Technologies in Agriculture”will be a comprehensive book with 24 chapters which covers the old wisdom and also the new horizons in innovations and trends in Agricultural Extension for all those who are associated with Agricultural Extension as a student, scholar, researcher and practitioner.This book would serve to the information needs of all the stake holders in the change process. More fittingly, the Under Graduate students of Agriculture and Horticulture and Post Graduate students of Agricultural Extension, Mass Communication and Rural Development who would use it for enriching their theoretical requirements.
Mass Media in Agricultural Extension
Author : Biswajit Lahiri
Publisher :
Page : 0 pages
File Size : 11,66 MB
Release : 2012
Category : Mass media in agricultural extension work
ISBN : 9788170357834
Book Description
Communication Technologies In Agriculture
Author : Jai Sridhar
Publisher : Nipa
Page : 0 pages
File Size : 20,75 MB
Release : 2023-06-14
Category :
ISBN : 9788119072514
Book Description
Agricultural Extension is one of the youngest disciplines that focus on enhancing agriculture and rural livelihood through improved information and communication (ICT) processes.The discipline primarily involves conceptualization, design, development, evaluation and application of innovative ways to use ICT in transfer of research output to the end users. Many ICT interventions developed and tested around the world have improvedfarmers livelihood, increased agricultural productivity and income, and reducedfarm risks. Within ICT, Communication is a broad term that needs to be understood very objectively by the scholars and practitioners so that their approach to the whole extension education process could be analytical and one that could draw synergies of technologies, concepts and philosophies which are getting added to already existing knowledge base. In the light of all the above this text book"Communication Technologies in Agriculture"will be a comprehensive book with 24 chapters which covers the old wisdom and also the new horizons in innovations and trends in Agricultural Extension for all those who are associated with Agricultural Extension as a student, scholar, researcher and practitioner.This book would serve to the information needs of all the stake holders in the change process. More fittingly, the Under Graduate students of Agriculture and Horticulture and Post Graduate students of Agricultural Extension, Mass Communication and Rural Development who would use it for enriching their theoretical requirements.
Communication for Rural Innovation
Author : Cees Leeuwis
Publisher : John Wiley & Sons
Page : 376 pages
File Size : 25,27 MB
Release : 2013-04-30
Category : Technology & Engineering
ISBN : 1118688015
Book Description
This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Factors that Influenced Local Mass Media Communication Products of Agriculture and Natural Resources Extension Agents in Urban Counties
Author : Heather Noelle Kolich
Publisher :
Page : 204 pages
File Size : 41,15 MB
Release : 2016
Category :
ISBN :
Book Description
Cooperative Extension provides research-based community education related to agriculture and other topics. Mass communication is a traditional means of informing county clients, but several previous studies identified limitations with Extension mass media publications. The purpose of this study was to examine how Cooperative Extension Agriculture and Natural Resources county agents interpreted research-based agricultural information into written mass media communication articles for urban audiences. Data were collected using mixed methods to examine: 1) Factors that influenced article topic selection; 2) Factors that influenced how information was presented; and 3) Reading levels of articles written by urban ANR Extension agents. Findings indicated that client questions and agent assumptions about clients influenced topic selection and content creation. Based on the Flesch Reading Ease formula, articles were within the estimated reading levels of most adult county residents.
Communications Research and Paper Series
Author :
Publisher :
Page : 36 pages
File Size : 38,86 MB
Release : 1972*
Category : Agricultural extension work
ISBN :
Book Description
Relative Effectiveness of Radio and Television as Mass Communication Media in Dissemination of Agricultural Information
Author : P.K. Dey
Publisher :
Page : pages
File Size : 22,6 MB
Release : 1978
Category :
ISBN :
Book Description
Agricultural Communications
Author : Kristina Boone
Publisher : Wiley-Blackwell
Page : 152 pages
File Size : 49,48 MB
Release : 2000
Category : Technology & Engineering
ISBN :
Book Description
"Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Communication Techniques in Farm Extension
Author : T. Rathakrishnan
Publisher : Scientific Publishers
Page : 268 pages
File Size : 36,22 MB
Release : 2010-02-01
Category : Business & Economics
ISBN : 9386347482
Book Description
This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with development of instructional technologies, application of multimedia in agricultural extensions, Interactive video disc, cyber extension, information and communication technologies (ICTs), expert system, agri-portal, tele conferencing and its application, audio conferencing, video conferencing, trends of development in ICT. Finally, the new topic which is not covered in any of the text book of this nature is transfer of technology efforts - problems tree analysis. It will be of immense helpful to the field level extension functionaries and students communities to strengthen their communication skills. With rapid strides in agricultural sciences virtually, there is an information explosion. Mass media including newspaper, magazine, radio, TV are coming out with more and more agricultural information support programmes. This book act as an interface between media managers and professionals for the development of agricultural front.
