Author : Robin L. Nabi
Publisher : SAGE
Page : 657 pages
File Size : 35,86 MB
Release : 2009-09-11
Category : Language Arts & Disciplines
ISBN : 1412959969
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Author : Melvin L. DeFleur
Publisher : Routledge
Page : 609 pages
File Size : 23,36 MB
Release : 2016-01-08
Category : Language Arts & Disciplines
ISBN : 1317346572
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author : Raymond W. Preiss
Publisher : Psychology Press
Page : 538 pages
File Size : 42,56 MB
Release : 2007
Category : Mass media
ISBN : 080584998X
Publisher description
Author : W. James Potter
Publisher : SAGE
Page : 401 pages
File Size : 42,24 MB
Release : 2012-01-03
Category : Language Arts & Disciplines
ISBN : 1412964695
"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
Author : Arthur Asa Berger
Publisher : SAGE
Page : 226 pages
File Size : 26,32 MB
Release : 1995-07-05
Category : Language Arts & Disciplines
ISBN : 9780803973572
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Author : David K. Perry
Publisher : Routledge
Page : 332 pages
File Size : 39,28 MB
Release : 2001-11-01
Category : Language Arts & Disciplines
ISBN : 1135645000
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Author : Barrie Gunter
Publisher : SAGE
Page : 328 pages
File Size : 49,46 MB
Release : 2000-02-11
Category : Language Arts & Disciplines
ISBN : 9780761956594
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author : Jennifer S. Earl
Publisher : Emerald Group Publishing
Page : 261 pages
File Size : 46,26 MB
Release : 2017-12-11
Category : Social Science
ISBN : 1787431754
This volume focuses on media and social movements. Contributing authors draw on cases as diverse as the Harry Potter Alliance to youth oriented, non-profit educational organizations to systematically assess how media environments, systems, and usage affect collective action in the 21st Century.
Author : Denis McQuail
Publisher : SAGE
Page : 628 pages
File Size : 27,68 MB
Release : 2005-05-20
Category : Language Arts & Disciplines
ISBN : 9781412903714
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Author : Ray A Hiebert
Publisher : Routledge
Page : 456 pages
File Size : 34,93 MB
Release : 2017-10-23
Category : Language Arts & Disciplines
ISBN : 1136694129
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
