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Master Your Marketing

Author : Nathan Sloan

Publisher : Nathan Sloan

Page : 63 pages

File Size : 13,47 MB

Release : 2020-05-12

Category : Business & Economics

ISBN :

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Book Description

If you are not currently making the kind of money that you would like to be making from your business, then know this: The reason is not because you haven’t signed up to the latest “social media website”. It is not because you haven’t got the latest “mobile responsive website” and it is not because you don’t have “info-graphics”. The reason you may be stuck right now boils down to just one thing. Your Marketing. In fact, the number one difference between a business that just “gets by” and one that make millions, has more do to with marketing than any other business factor. Introducing...your expensive marketing consultant...IN A BOOK! Here is what you will learn in Master Your Marketing… • How to dominate your market and make your growing competition…irrelevant • How to attract the highest quality customers or clients on a consistent basis…and have them ready and willing to give you money from day one • Learn the “proven strategies” that have worked for every type of business, that have the power to send your sales and revenues through the roof • Get a simple step-by-step system that shows you exactly how to double profits by understanding and utilising the “5 profit leverage points”…if you are in business, you must know these • Get the equivalent of “high priced personal consulting” that costs thousands of pounds directly from the UK’s most “ripped off” marketing consultant • Discover the “3 golden laws” of marketing that will instantly point your business in the right direction, so you no longer waste hours and hours doing the wrong things • Learn the “3 critical marketing mistakes” that most business owners are making right now that are crippling to profits…simply remove these and watch what happens • Learn what it is you are actually supposed to be saying in your marketing that can double your response immediately! • Discover how to select the very best “target market segments” that are twice as profitable and give you half the stress that other customers do…this is the “true secret” to owning a fun & enjoyable business • Learn little-known “positioning strategies” that help make your business jump out from the crowd, making you the only real choice that people can go for • Learn the 6 “must know” questions that every prospect is asking themselves about your business. You must address these to help make them “feel comfortable” buying from you • Discover a powerful “marketing tactic”, taken from the lucrative world of direct response, that will double conversion rates instantly… this alone will pay for the price of this book many times over • Quickly learn the key marketing “leverage points” that will give you the fastest “profit boosting” results in the shortest amount of time • Literally save years of wasted time and money doing the wrong things • Learn powerful “branding strategies” that compel customers & clients to rave about you to their friends and family



Master Content Marketing

Author : Pamela Wilson

Publisher : Big Brand Books

Page : 244 pages

File Size : 14,79 MB

Release : 2016-10-21

Category :

ISBN : 9780997875447

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Book Description

Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."



Dynamic Digital Marketing

Author : Dawn McGruer

Publisher : John Wiley & Sons

Page : 440 pages

File Size : 33,17 MB

Release : 2020-01-21

Category : Business & Economics

ISBN : 1119635888

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Book Description

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.



The Marketing Mix

Author : 50minutes,

Publisher : 50 Minutes

Page : 26 pages

File Size : 18,29 MB

Release : 2015-09-02

Category : Business & Economics

ISBN : 2806266122

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Book Description

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.



The Art of People

Author : Dave Kerpen

Publisher : Crown Currency

Page : 290 pages

File Size : 37,2 MB

Release : 2016-03-15

Category : Business & Economics

ISBN : 0553419412

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Book Description

What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire. In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you're in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you. Here, through 53 bite-sized, easy-to-execute, and often counterintuitive tips, you’ll learn to master the 11 People Skills that will get you more of what you want at work, at home, and in life. For example, you’ll learn: · The single most important question you can ever ask to win attention in a meeting · The one simple key to networking that nobody talks about · How to remain top of mind for thousands of people, everyday · Why it usually pays to be the one to give the bad news · How to blow off the right people · And why, when in doubt, buy him a Bonsai A book best described as “How to Win Friends and Influence People for today’s world,” The Art of People shows how to charm and win over anyone to be more successful at work and outside of it.



The Ultimate Marketing & PR Book

Author : Eric Davies

Publisher : Hachette UK

Page : 423 pages

File Size : 34,78 MB

Release : 2018-04-19

Category : Business & Economics

ISBN : 147368398X

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Book Description

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.



Master Content Strategy

Author : Pamela Wilson

Publisher :

Page : 216 pages

File Size : 12,47 MB

Release : 2018-10-25

Category :

ISBN : 9780997875423

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Book Description

A masterclass in content marketing strategy for content creators at every stage of the journey



Quantum Marketing

Author : Raja Rajamannar

Publisher : HarperCollins Leadership

Page : 241 pages

File Size : 14,93 MB

Release : 2021-02-09

Category : Business & Economics

ISBN : 1400224039

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Book Description

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.



Business Made Simple

Author : Donald Miller

Publisher : HarperCollins Leadership

Page : 240 pages

File Size : 31,72 MB

Release : 2021-01-19

Category : Business & Economics

ISBN : 1400203821

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Book Description

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.



A Degree in a Book: Marketing

Author : John Jessup

Publisher : Arcturus Publishing

Page : 732 pages

File Size : 48,96 MB

Release : 2022-04-01

Category : Business & Economics

ISBN : 1398818674

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Book Description

A comprehensive, highly visual guide to everything you can learn in a Marketing degree. This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management • Market research • Product development • Buyer behavior and the impact of popular culture, ethics and social responsibility • Digital marketing including social media and SEO • Retail - in all its many forms • How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.