Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
Page : 319 pages
File Size : 18,17 MB
Release : 2017-11-14
Category : Business & Economics
ISBN : 1787149528
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
Page : 305 pages
File Size : 13,65 MB
Release : 2024-09-10
Category : Business & Economics
ISBN : 1837970823
Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.
Author : Dan O'Hair
Publisher :
Page : 546 pages
File Size : 40,81 MB
Release : 1998
Category : Business communication
ISBN :
On business communication
Author : M. Ragas
Publisher : Springer
Page : 222 pages
File Size : 35,61 MB
Release : 2014-12-17
Category : Computers
ISBN : 1137385332
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Author : Ethan F. Becker
Publisher : McGraw Hill Professional
Page : 241 pages
File Size : 18,21 MB
Release : 2009-08-14
Category : Business & Economics
ISBN : 007171345X
Mastering Communication at Work is based on 45 years of research and working with over half-a-million clients around the world. From leaders of countries to leaders of companies to people just starting out in their career, Becker and Wortmann teach techniques that start with the essential wisdom of Aristotle and include the best practices in today’s global organizations. The book includes interviews with leaders who reveal the inside story of the communication secrets at: The White House Doris Kearns Goodwin, presidential historian and Pulitzer Prize winning author Google Laszlo Bock, Vice President, People Operations EMI Publishing Big Jon Platt, President IBM Jeanatte Horan, Vice President of Enterprise Business Transformation Harvard Business School Tony Mayo, Director of the Leadership Initiative The New York Giants Peter John-Baptiste, Director of Public Relations Mastering Communication at Work provides clear, actionable advice you can put to use right away and simple drills to practice during your next meeting, one-on-one conversation—or even sitting at your desk. Use Mastering Communication at Work as your coach and you’ll see immediate results in yourself, your people, and your organization.
Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
Page : 336 pages
File Size : 21,32 MB
Release : 2021-03-01
Category : Business & Economics
ISBN : 1838676597
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Author : Barbara A. Carkenord
Publisher : J. Ross Publishing
Page : 385 pages
File Size : 16,39 MB
Release : 2009
Category : Business & Economics
ISBN : 1604270071
"This book provides a "how to" approach to mastering business analysis work. It will help build the skill sets of new analysts and all those currently doing analysis work, from project managers to project team members such as systems analysts, product managers and business development professionals, to the experienced business analyst. It also covers the tasks and knowledge areas for the new 2008 v.2 of The Guide to the Business Analysis Body of Knowledge (BABOK) and will help prepare business analysts for the HBA CBAP certification exam."--BOOK JACKET.
Author : Michael J. Rouse
Publisher :
Page : 280 pages
File Size : 19,95 MB
Release : 2002
Category : Business communication
ISBN :
This book delivers key personal and professional communication skills, specifically for a business context, that will complement and go beyond the generic skills covered in many more elementary books.
Author : Patrick Bet-David
Publisher : Simon and Schuster
Page : 320 pages
File Size : 20,77 MB
Release : 2021-06
Category : Business & Economics
ISBN : 1982154810
From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.
Author : Susan Rice Lincoln
Publisher : Kogan Page Publishers
Page : 224 pages
File Size : 40,46 MB
Release : 2009-06-03
Category : Business & Economics
ISBN : 0749457511
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
