Book Description

Due to changing nature of business, business research is important for students as well as business professionals. This is due to the fact that business research is important for acquiring information for decision making. All decisions are based on comprehensive facts from business research. In this first edition, Dr. Ndalahwa Musa Masanja identifies the important aspects of business research. The author provides a step by step guide of the process in business research in relation to identifying key areas in business research. Some of the important topics include: -introduction of business research -relevant literature review - Research Methodology - Data analysis and interpretation -Writing the findings of the business research This outstanding new book provides the common styles and structure of business writing. With a well-integrated synopsis and comprehensive pedagogy for teaching graduate and senior undergraduate students, this book is instrumental toward learning business research. Dr. Ndalahwa Musa Masanja has been teaching in several institutions in the area of research and therefore, his expertise will contribute towards business research.