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Mastering Communications - How CEOs and Executives Can Build a Great Reputation in the Digital Age

Author : Oliver Aust

Publisher : Oliver Aust

Page : 156 pages

File Size : 34,71 MB

Release : 2019-11-26

Category : Business & Economics

ISBN : 3982108810

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Book Description

What is the winning formula for creating a successful brand and become effective leaders? How can I build a great reputation and stand out in the new digital era? These are only some of the challenges that CEOs and executives are confronted with on a daily basis when it comes to their approach to communications. In his latest book, Mastering Communications, Oliver Aust helps readers navigate the difficult world of communications. Mastering Communications combines theoretical knowledge and practical expertise to guide you step by step, through every skill that every CEO must master to become a top communicator. From designing an effective strategy to managing a reputational crisis, Mastering Communications provides CEOs and senior executives with the necessary tools to communicate with grace and skill in any situation.



Unignorable: Build your personal brand and boost your business in 30 days

Author :

Publisher : Oliver Aust

Page : 204 pages

File Size : 34,17 MB

Release : 2020-10-13

Category : Self-Help

ISBN : 3982108829

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Book Description

The invisible don’t build great businesses. The unignorable do. In the digital age, being good at your job is no longer enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of. Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In Unignorable, Oliver Aust takes you through a 30-day framework to build your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset.



How to Speak like a CEO

Author : Eo Ipso Communications

Publisher : Eo Ipso Communications GmBH

Page : 211 pages

File Size : 34,17 MB

Release : 2019-09-05

Category : Business & Economics

ISBN : 3982108802

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Book Description

How to Speak Like a CEO is the key to unlocking the secrets and pitfalls of CEO communications. Based on the podcast of the same name, this practical guide reveals why mastering communications is crucial to being a successful leader. Today, the risks and opportunities for CEO communications are bigger than ever before. We interviewed over 30 inspiring CEOs, entrepreneurs and founders to discover their approach to leadership and communication. No company can be truly successful in the long run without treating communication as a priority. And it all starts with the CEO. This book is a treasure trove of leadership & communications insights.



World Class Communication

Author : Virgil Scudder

Publisher : John Wiley & Sons

Page : 240 pages

File Size : 20,15 MB

Release : 2012-08-21

Category : Business & Economics

ISBN : 1118282973

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Book Description

Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful shareholder communication Tips for winning in the media—every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.



Reputation Management

Author : John Doorley

Publisher : Routledge

Page : 443 pages

File Size : 24,21 MB

Release : 2015-02-20

Category : Language Arts & Disciplines

ISBN : 1134748957

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Book Description

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.



Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence

Author : Ethan F. Becker

Publisher : McGraw Hill Professional

Page : 257 pages

File Size : 17,14 MB

Release : 2021-02-09

Category : Business & Economics

ISBN : 1260474135

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Book Description

The classic international bestseller, updated for the hybrid work world, including a new chapter on virtual communication. Excellent communicating skills have always been crucial to success in leadership and management roles—and that’s one of the reasons the first edition of this book, Mastering Communication at Work, has been an international bestseller taught at universities and referred to by leading CEOs. In the years since it was first published, it’s been the go-to “communication playbook,” helping leaders develop strategic responses and communication tactics with clear, actionable advice. What’s changed in the last ten years? Well, nothing—and everything. The fundamentals of effective communication are the same, as are many of the challenges leaders face, generation after generation. You still need to “match your listener’s tendency” and “validate,” and you still need to guard against “defensiveness.” What has changed is how some of the fundamentals and challenges are applied and met in today’s world—both real and virtual, in remote and on-site working environments. Mastering Communication at Work, 2nd Edition features an essential new chapter on remote team communication along with additional content on equitable leadership and updated case studies. Throughout, you’ll find practical, hands-on advice and strategies that can help you reach your potential when preparing for big conversations and important presentations, help you reduce everyday stress and improve your organization’s performance at every level.



The Power of Corporate Communication

Author : Paul A Argenti

Publisher : McGraw Hill Professional

Page : 306 pages

File Size : 36,84 MB

Release : 2002-06-28

Category : Business & Economics

ISBN : 0071660593

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Book Description

Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedand a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication fieldPaul Argenti is the author of 1994's groundbreaking Corporate CommunicationThe Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.





Leading Out Loud

Author : Terry Pearce

Publisher : John Wiley & Sons

Page : 276 pages

File Size : 15,73 MB

Release : 2013-02-11

Category : Business & Economics

ISBN : 047090769X

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Book Description

The newest edition of the bestselling guide to authentic leadership communication Much has changed in the world since the original publication of Leading Out Loud, Terry Pearce's book on authentic leadership communication. Now, more than ever, the development of a leader's message is as crucial to success as the delivery of that message. In the third edition of his classic book, Terry Pearce shows leaders in all sectors how to communicate their values and vision to inspire commitment. In this important resource, Pearce continues to broaden the application of core principles, putting the spotlight on every day, spontaneous communication. New examples, covering the range of today's multi-faceted communication, show the application of the sage advice Pearce offers. Readers will see how to develop a Personal Leadership Communication Guide that supports any venue, through any media and in multiple cultures. This completely revised and updated version of the bestselling classic is designed to meet the communication needs of today's leaders. Pearce expands his exploration of the internal work necessary to create an honest and compelling vision. He emphasizes the deepening of emotional awareness necessary to inspire others This edition demonstrates how readers can find their authentic voices and articulate their messages with increasing confidence and empathy Some examples carry through across chapters, clarifying how one develops and strengthens the Personal Leadership Communication Guide over time The work presents new models that are applicable to the multi-cultural world in which we live. Readers, leaders of any organization, and teachers at any level will find practical illustrations of how differences can be bridged with universal principles Foreword by Randy Komisar, General Partner of Kleiner Perkins Caufield & Byers and author of The Monk and The Riddle This new edition offers information, stories and experiences that demonstrate success in authentic leadership communication, in any technology, whatever the field or venue, local or global.



The Reputable Firm

Author : Pekka Aula

Publisher : Springer

Page : 224 pages

File Size : 44,52 MB

Release : 2015-10-19

Category : Business & Economics

ISBN : 331922008X

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Book Description

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.