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Mastering Marketing Analytics Tools

Author : Chidiebere Iroegbu

Publisher : Independently Published

Page : 0 pages

File Size : 31,13 MB

Release : 2024-08-05

Category : Business & Economics

ISBN :

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Book Description

Unlock the Secrets of Data-Driven Success: Are You Ready to Master Marketing Analytics? Are you struggling to make sense of the avalanche of data bombarding your marketing efforts? Do you find yourself overwhelmed by analytics tools that promise much but deliver little? You're not alone. Many marketers face these challenges, and finding a way to navigate through the noise can feel impossible. Chidiebere Iroegbu, an acclaimed expert in marketing analytics, knows exactly what you're up against. With years of experience transforming data into actionable insights for leading brands, Iroegbu understands the frustration of grappling with complex tools and misleading metrics. His extensive background in analytics and marketing strategy has equipped him with the know-how to simplify the process and deliver results. In Mastering Marketing Analytics Tools: Unlocking Data-Driven Success", you'll discover: - The essential techniques for selecting the right tools for your needs. - Proven strategies to turn raw data into powerful insights. - How to integrate analytics seamlessly into your marketing strategy. - Tips to avoid common pitfalls and leverage data for maximum impact. - Real-world case studies showcasing successful data-driven marketing campaigns. - Insights into emerging trends and technologies in marketing analytics. - Practical advice for measuring and optimizing your campaigns effectively. - Techniques to develop a data-driven mindset and culture within your organization. If you want to transform your marketing efforts with actionable insights and data-driven strategies, then scroll up and buy this book today.



Mastering Marketing Data Science

Author : Iain Brown

Publisher : John Wiley & Sons

Page : 439 pages

File Size : 32,69 MB

Release : 2024-04-29

Category : Computers

ISBN : 1394258712

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Book Description

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.



Mastering Market Analytics

Author : Robert Kozielski

Publisher : Emerald Group Publishing

Page : 443 pages

File Size : 20,85 MB

Release : 2017-11-24

Category : Business & Economics

ISBN : 1787148351

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Book Description

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.



Digital Analytics for Marketing

Author : A. Karim Feroz

Publisher : Taylor & Francis

Page : 310 pages

File Size : 31,75 MB

Release : 2024-01-25

Category : Business & Economics

ISBN : 1003821782

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Book Description

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.



Creating Value with Data Analytics in Marketing

Author : Peter C. Verhoef

Publisher : Routledge

Page : 337 pages

File Size : 27,95 MB

Release : 2021-11-07

Category : Business & Economics

ISBN : 1000465462

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Book Description

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners



Mastering Search Analytics

Author : Brent Chaters

Publisher : "O'Reilly Media, Inc."

Page : 401 pages

File Size : 42,28 MB

Release : 2011-10-14

Category : Computers

ISBN : 1449302653

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Book Description

Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.



Marketing Analytics

Author : José Marcos Carvalho de Mesquita

Publisher : Routledge

Page : 224 pages

File Size : 28,14 MB

Release : 2021-11-01

Category : Business & Economics

ISBN : 1000481743

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Book Description

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.



Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

Author : Ashok Charan

Publisher : World Scientific

Page : 340 pages

File Size : 14,27 MB

Release : 2023-09-13

Category : Business & Economics

ISBN : 9811275084

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Book Description

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume I is focused on Brand and Consumer. Part I of this volume is dedicated to understanding the concepts and methods of brand sensing and brand equity. It delves into the analytic techniques used to track and profile brand image, and explains the key components of brand equity, how to measure it, and what factors drive it. It provides readers with a comprehensive framework for measuring and understanding brand equity and the tools to pursue its growth.Part II of this volume focuses on understanding consumers through qualitative and quantitative research methods, segmentation, customer satisfaction, customer value management, consumer panels, consumer analytics and big data. The volume covers the analytic tools used to extract insights from consumer transactions, which are becoming increasingly important in today's data-driven world. It also covers the use of consumer analytics and big data specifically within consumer markets.



Mastering Marketing: strategies for success in the digital age

Author : SAGAR SHINDE

Publisher : SAGAR SHINDE

Page : 231 pages

File Size : 22,96 MB

Release : 2023-05-30

Category : Business & Economics

ISBN :

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Book Description

Title: Mastering Marketing: Strategies for Success in the Digital Age Author: Sagar Shinde Description: In the fast-paced and ever-changing world of digital marketing, staying ahead of the competition is essential to achieving success. "Mastering Marketing: Strategies for Success in the Digital Age" is your comprehensive guide to navigating this dynamic landscape and unlocking the full potential of your marketing efforts. Written by renowned marketing expert Sagar Shinde, this book offers a deep dive into the strategies, tactics, and techniques that will empower you to craft compelling campaigns, engage your target audience, and drive tangible results in the digital realm. Whether you're a seasoned marketer or just starting out, this book is your roadmap to mastering the art of marketing in the digital age. Inside, you'll discover: 1. A solid foundation: Lay the groundwork for success by understanding the core principles and fundamentals of marketing in the digital era. Explore the customer journey, market segmentation, and brand positioning to create a strong marketing strategy. 2. Digital channels and platforms: Dive into the vast array of digital channels available to marketers today. Learn how to leverage social media, search engine optimization (SEO), content marketing, email marketing, and more to effectively reach and engage your target audience. 3. Data-driven decision making: Discover the power of analytics and data-driven insights in shaping your marketing strategies. Uncover techniques for gathering and analyzing data, and learn how to make informed decisions to optimize your campaigns and drive better results. 4. Cutting-edge trends and technologies: Stay ahead of the curve by exploring emerging trends and technologies shaping the future of digital marketing. From artificial intelligence (AI) and chatbots to influencer marketing and virtual reality (VR), uncover how to harness these tools to stay relevant and deliver innovative experiences to your audience. 5. Engaging storytelling: Learn the art of storytelling and how it can be used to captivate and connect with your target audience. Discover techniques for crafting compelling narratives and developing content that resonates in the digital landscape. With practical examples, real-world case studies, and actionable insights, "Mastering Marketing" equips you with the knowledge and skills needed to excel in the digital age. Whether you're a business owner, marketing professional, or aspiring marketer, this book will empower you to take your marketing strategies to new heights and drive success in the ever-evolving digital landscape. Get ready to unlock your full marketing potential and become a master in the art of marketing in the digital age with "Mastering Marketing: Strategies for Success in the Digital Age" by Sagar Shinde.



Digital Analytics for Marketing

Author : Gohar F. Khan

Publisher : Routledge

Page : 452 pages

File Size : 48,18 MB

Release : 2017-10-05

Category : Business & Economics

ISBN : 1317278437

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Book Description

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor’s manual, test bank, and PowerPoint slides.