Mastering Marketing Data Science


Book Description

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.




Creating Value with Data Analytics in Marketing


Book Description

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners




Mastering Market Analytics


Book Description

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.




Machine Learning and Artificial Intelligence in Marketing and Sales


Book Description

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.




Hands-On Data Science for Marketing


Book Description

Optimize your marketing strategies through analytics and machine learning Key FeaturesUnderstand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitabilityBook Description Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies. This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R. By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business. What you will learnLearn how to compute and visualize marketing KPIs in Python and RMaster what drives successful marketing campaigns with data scienceUse machine learning to predict customer engagement and lifetime valueMake product recommendations that customers are most likely to buyLearn how to use A/B testing for better marketing decision makingImplement machine learning to understand different customer segmentsWho this book is for If you are a marketing professional, data scientist, engineer, or a student keen to learn how to apply data science to marketing, this book is what you need! It will be beneficial to have some basic knowledge of either Python or R to work through the examples. This book will also be beneficial for beginners as it covers basic-to-advanced data science concepts and applications in marketing with real-life examples.




Mastering Search Analytics


Book Description

Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.




Creating Value with Big Data Analytics


Book Description

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.




Digital Analytics for Marketing


Book Description

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.




Mastering Marketing Analytics Tools


Book Description

Unlock the Secrets of Data-Driven Success: Are You Ready to Master Marketing Analytics? Are you struggling to make sense of the avalanche of data bombarding your marketing efforts? Do you find yourself overwhelmed by analytics tools that promise much but deliver little? You're not alone. Many marketers face these challenges, and finding a way to navigate through the noise can feel impossible. Chidiebere Iroegbu, an acclaimed expert in marketing analytics, knows exactly what you're up against. With years of experience transforming data into actionable insights for leading brands, Iroegbu understands the frustration of grappling with complex tools and misleading metrics. His extensive background in analytics and marketing strategy has equipped him with the know-how to simplify the process and deliver results. In Mastering Marketing Analytics Tools: Unlocking Data-Driven Success", you'll discover: - The essential techniques for selecting the right tools for your needs. - Proven strategies to turn raw data into powerful insights. - How to integrate analytics seamlessly into your marketing strategy. - Tips to avoid common pitfalls and leverage data for maximum impact. - Real-world case studies showcasing successful data-driven marketing campaigns. - Insights into emerging trends and technologies in marketing analytics. - Practical advice for measuring and optimizing your campaigns effectively. - Techniques to develop a data-driven mindset and culture within your organization. If you want to transform your marketing efforts with actionable insights and data-driven strategies, then scroll up and buy this book today.




Mastering Java for Data Science


Book Description

Use Java to create a diverse range of Data Science applications and bring Data Science into production About This Book An overview of modern Data Science and Machine Learning libraries available in Java Coverage of a broad set of topics, going from the basics of Machine Learning to Deep Learning and Big Data frameworks. Easy-to-follow illustrations and the running example of building a search engine. Who This Book Is For This book is intended for software engineers who are comfortable with developing Java applications and are familiar with the basic concepts of data science. Additionally, it will also be useful for data scientists who do not yet know Java but want or need to learn it. If you are willing to build efficient data science applications and bring them in the enterprise environment without changing the existing stack, this book is for you! What You Will Learn Get a solid understanding of the data processing toolbox available in Java Explore the data science ecosystem available in Java Find out how to approach different machine learning problems with Java Process unstructured information such as natural language text or images Create your own search engine Get state-of-the-art performance with XGBoost Learn how to build deep neural networks with DeepLearning4j Build applications that scale and process large amounts of data Deploy data science models to production and evaluate their performance In Detail Java is the most popular programming language, according to the TIOBE index, and it is a typical choice for running production systems in many companies, both in the startup world and among large enterprises. Not surprisingly, it is also a common choice for creating data science applications: it is fast and has a great set of data processing tools, both built-in and external. What is more, choosing Java for data science allows you to easily integrate solutions with existing software, and bring data science into production with less effort. This book will teach you how to create data science applications with Java. First, we will revise the most important things when starting a data science application, and then brush up the basics of Java and machine learning before diving into more advanced topics. We start by going over the existing libraries for data processing and libraries with machine learning algorithms. After that, we cover topics such as classification and regression, dimensionality reduction and clustering, information retrieval and natural language processing, and deep learning and big data. Finally, we finish the book by talking about the ways to deploy the model and evaluate it in production settings. Style and approach This is a practical guide where all the important concepts such as classification, regression, and dimensionality reduction are explained with the help of examples.