Media Literacy and Semiotics


Book Description

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.




Transmediation in the Classroom


Book Description

Annotation Semali (education, Penn State U.) provides an introduction to 11 contributions on various ways of understanding how transmediation-- the translation and manipulation of sign systems and symbols, moving from one type of "language" to another--can be a framework for teaching and learning in the language arts. Such ideas are a challenge to conventional language teaching methods and to current emphasis on testing. Annotation c. Book News, Inc., Portland, OR (booknews.com)




Semiotics of the Media


Book Description




Digital and Media Literacy


Book Description

Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.




Understanding Media Semiotics


Book Description

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.




Media Semiotics


Book Description

Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.




Making New Media


Book Description

Making New Media offers a series of case studies from the author's work with students and teachers from the mid-90s to the present day, charting the dramatic rise of new media in schools. Work across a wide range of media is presented: computer animation, digital video and film, computer games and machinima. The author tackles the vital contemporary themes of literacy and creativity, making an innovative argument for the combination of traditions of social semiotics and cultural studies in the study of literacy and new media. This volume should be read by every undergraduate and graduate student, as well as any faculty member, involved with or interested in any aspect of new media.




Media Literacies


Book Description

Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book provides a much-needed guide to what it means to be literate in today’s media-saturated environment. Updates traditional models of media literacy by examining how digital media is utilized in today’s convergent culture Explores the history and emergence of media education, the digitally mediated lives of today’s youth, digital literacy, and critical citizenship Complete with sidebar commentary written by leading media researchers and educators spotlighting new research in the field and an annotated bibliography of key texts and resources




Media Semiotics


Book Description

Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.




Media Literacy Around the World


Book Description

At the dawn of the twenty-first century, education about and through the media has become a worldwide phenomenon, and is playing an increasingly important role in educational reform. The theory and practice of media education have profited greatly from recent and intensive development and application of new information and telecommunications technologies. Consequently, the importance of media and information literacy is taking on an even greater urgency. With this in mind, the contributors to this volume survey what has taken place over the last decade in different parts of the world, examine the current state of theoretical, conceptual, and research development, and consider where media education is going and where it ought to go. With two-thirds of its 22 contributions coming from outside the United States, Media Literacy around the World is a genuine international effort, with many leading media and information educators in the world taking part. The work converts the notion of globalism from a slogan into a working hypothesis. The concerns in this volume are with literacy not just in computer technology, but as a broad concern of the educational process.