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Media Planning: A Practical Guide, Third Edition

Author : Jim Surmanek

Publisher : McGraw Hill Professional

Page : 230 pages

File Size : 47,17 MB

Release : 1996-02

Category : Business & Economics

ISBN : 9780844235127

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Book Description

The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.



Media Planning

Author : Jim Surmanek

Publisher :

Page : 165 pages

File Size : 21,24 MB

Release : 1986

Category : Mass Media Planning

ISBN :

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Developing and Maintaining Practical Archives

Author : Gregory S. Hunter

Publisher : American Library Association

Page : 621 pages

File Size : 41,94 MB

Release : 2020-04-14

Category : Language Arts & Disciplines

ISBN : 0838947271

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Book Description

Newly revised and updated to more thoroughly address our increasingly digital world, including integration of digital records and audiovisual records into each chapter, it remains the clearest and most comprehensive guide to the discipline.



Planning Programs for Adult Learners

Author : Rosemary S. Caffarella

Publisher : John Wiley & Sons

Page : 464 pages

File Size : 38,97 MB

Release : 2013-02-26

Category : Education

ISBN : 0470770376

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Book Description

Planning Programs for Adult Learners, Third Edition covers the development of adult education programs in clear, specific detail. This popular step-by-step guide contains information on every area of program planning for adult learners, from understanding the purpose of educational programs to obtaining suitable facilities to incorporating technology appropriately. For educators and practitioners for whom planning programs is a full-time responsibility or only a part of their jobs, as well as volunteers in a variety of organizations, will find this book to be an essential tool. Grounded in a variety of program planning models, the new edition includes: new refinements to the 11-component interactive model updated exercises and examples from new settings new material on the practical application of technology discussion of instructional and program evaluation a focus on critical managerial tasks a new chapter on exploring the foundational knowledge of program planning a new section on the ethical issues related to program planning



Sustainable Event Management

Author : Meegan Jones

Publisher : Routledge

Page : 678 pages

File Size : 48,1 MB

Release : 2017-12-06

Category : Business & Economics

ISBN : 1315439700

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Book Description

Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferences and sporting events. As well as causing celebration and giving voice to issues, these public parties use up resources, send out emissions and generate mountains of waste. Events also have the power to show sustainability in action and every sustainably produced event can inspire and motivate others to action. Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts and to use the event for good – it's for events of any style and scale, anywhere in the world. Now in its third edition, this is the indispensable one-stop guide for event professionals and event management students who want to adjust their thinking and planning decisions towards sustainability, and who need a powerful, easy-to-use collection of tools to deliver events sustainably.



Media Production

Author : Amanda Willett

Publisher : Routledge

Page : 273 pages

File Size : 33,12 MB

Release : 2013-06-26

Category : Social Science

ISBN : 1136187073

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Book Description

Media Production is an introductory guide to radio, TV and film production techniques. Illuminating the step by step process from conception to delivery, from the initial brainstorms, through planning, research and editing, this book creates a guided structure to help students learn about media production. Aimed at those producing radio, film or TV productions for the first time, this book offers relevant advice which takes account of the context in which students work and the type of equipment available to them. Supported by online resources, this textbook provides templates, notes and exercises to help students prepare for their own productions, as well as a video and audio library showcasing techniques, interviews and behind the scenes industry footage.



Planning Programs for Adult Learners

Author : Sandra Ratcliff Daffron

Publisher : John Wiley & Sons

Page : 567 pages

File Size : 34,57 MB

Release : 2021-03-30

Category : Education

ISBN : 1119577403

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Book Description

Strengthen your adult education program planning with this essential guide Planning Programs for Adult Learners: A Practical Guide, 4th Edition is an interactive, practical, and essential guide for anyone involved with planning programs for adult learners. Containing extensive updates, refinements, and revisions to this celebrated book, this edition prepares those charged with planning programs for adult learners across a wide variety of settings. Spanning a variety of crucial subjects, this book will teach readers how to: Plan, organize, and complete other administrative tasks with helpful templates and practical guides Focus on challenges of displacement, climate change, economic dislocation, and inequality Plan programs using current and emerging digital delivery tools and techniques including virtual and augmented reality Planning Programs for Adult Learners provides an international perspective and includes globally relevant examples and research that will inform and transform your program planning process. Perfect for adult educators and participants in continuing education programs for adults, the book will also be illuminating for graduate students in fields including education, nursing, human resource development, and more.



Advertising Account Planning

Author : Larry Kelley

Publisher : Routledge

Page : 263 pages

File Size : 16,56 MB

Release : 2015-02-11

Category : Business & Economics

ISBN : 1317507436

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Book Description

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.



The Practical Pocket Guide to Account Planning

Author : Chris Kocek

Publisher :

Page : 0 pages

File Size : 11,46 MB

Release : 2013

Category : Advertising

ISBN : 9780989284905

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Book Description

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.



Writing Public Policy

Author : Catherine Findley Smith

Publisher : Oxford University Press, USA

Page : 0 pages

File Size : 49,1 MB

Release : 2010

Category : Communication in public administration

ISBN : 9780195379822

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Book Description

Public policy making -- Communication in the process -- Definition : frame the problem -- Legislative history : know the record -- Position paper : know the arguments -- Petitions and proposals : request action or propose policy -- Briefing memo or opinion statement : inform policy makers -- Testimony : witness in a public hearing -- Written public comment : influence administration -- Continuity and change.