Memory in motion


Book Description

Sociology has long had approaches to describing the ways in which social memory is enacted through ritual, language, art, architecture, and institutions-phenomena whose persistence over time and capacity for a shared storage of the past was set in contrast to fleeting individual memory. But the question of how new media changes that equation is very much up in the air: How, in the age of digital computing, instant updating, and interconnection in real time, is social memory created and enacted? This collection offers a set of essays that discuss the new technology of memory from a variety of perspectives that explicitly investigate their impact on the very concept of the social.




Memory in Motion


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Continuum


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Mind in Motion


Book Description

An eminent psychologist offers a major new theory of human cognition: movement, not language, is the foundation of thought When we try to think about how we think, we can't help but think of words. Indeed, some have called language the stuff of thought. But pictures are remembered far better than words, and describing faces, scenes, and events defies words. Anytime you take a shortcut or play chess or basketball or rearrange your furniture in your mind, you've done something remarkable: abstract thinking without words. In Mind in Motion, psychologist Barbara Tversky shows that spatial cognition isn't just a peripheral aspect of thought, but its very foundation, enabling us to draw meaning from our bodies and their actions in the world. Our actions in real space get turned into mental actions on thought, often spouting spontaneously from our bodies as gestures. Spatial thinking underlies creating and using maps, assembling furniture, devising football strategies, designing airports, understanding the flow of people, traffic, water, and ideas. Spatial thinking even underlies the structure and meaning of language: why we say we push ideas forward or tear them apart, why we're feeling up or have grown far apart. Like Thinking, Fast and Slow before it, Mind in Motion gives us a new way to think about how--and where--thinking takes place.




The Influence of Motion Type on Memory of Simple Events


Book Description

This experiment investigated an individual's memory of specific motion events, unique actor, intrinsic motion, and extrinsic motion combination. Intrinsic motions involve the movement of an individual's body parts in a specific manner to move around, while extrinsic motions specify a path in reference to an external object. Participants viewed video clips, each depicting an actor performing a unique extrinsic and intrinsic motion combination. One week later, they viewed a different series of retrieval video clips consisting of old (identical to encoding), extrinsic conjunction (extrinsic motion previously performed by different actor), intrinsic conjunction (intrinsic motion previously performed by different actor), and new (novel extrinsic or intrinsic motion) video clips. Participants responded "yes" to viewing the old video clips the most often, followed by conjunction video clips, and then new video clips. Furthermore, there were a greater number of "yes" event memory recognition responses for extrinsic conjunction items than intrinsic conjunction items.




Before the Ad Image


Book Description

The ad image has become the focus of ad research, and to a certain extent this is justified. To understand how the ad image is received, the tradition of advertising creators, planners and buyers have asserted it is based on memory. Specifically, it is rooted in affective memory in which the unconscious plays a role. The other side is cognitive, where the image may be received, but less affectively. Today, neuroscience is being deployed to validated current findings in order to prove advertising legitimization. The biggest companies are involved in the business of using technological reading of biomedicine to validate claims. However, the theoretical apparatuses remain the same as before. This book demonstrates a short critique of the theories and technology trending within the industry and demonstrates how the industry should be looking at the phenomenological foundations of memory as a body kinesthetic engagement before the image.







Matter and Memory


Book Description

one of the great inquiries into perception and memory, movement and time, matter and mind. Bergson surveys these independent but related spheres, exploring the connection of mind and body to individual freedom of choice.