Book Description

In case you are not aware of, a diverse consumer market of more than 550 million people live in Latin America! These people, we all call Latinos, live, work and spend money, just south of the U.S. Border! However, I am not talking about Mexico, although is included, but there are many other countries, territories, islands and protectorates in the Latin American Region that await for your business. Within this huge market, there is hunger and demand for American and Foreign goods, technology, know-how and services. You might know the existence of plenty multilateral and bilateral free-trade agreements between U.S. and many Latin American countries, that are designed to offer your business a competitive edge over other European and Asian rivals. These trade agreements should propel you to enter or expand your business in Latin American. You need to know, that Free trade agreements help you compete on prices, quality, as well as offering prompt delivery of your goods and services to these markets. I have witnessed over my 20 years of traveling to the region, how U.S. technology, management, know-how, goods, and services from a wide range of industries have contributed significantly to the growth of Latin American economies. Countries like Mexico, Chile, Colombia, Brazil and Costa Rica, no name a few, actively solicit foreign trade investments from American companies. Another benefit to these trade agreements is consumer and industrial products find their way to markets and many factories are settled in Latin America to promote business and employment opportunities. Many countries of Latin America, now, enjoy political, government and economic stability unseen in past years. I want to emphasize that you can view the Latin American market as a conglomeration of markets, people, language, religions, economy, laws, cultures, and currencies that all may seem similar, but each country is very unique and different to deal with. Now you can learn from experience and existing resources How to go about doing successful business in the region! Lets get started!