Michelin Must Sees Italy Most Famous Places


Book Description

New release: Michelin Must Sees Italy 10 Most Famous Places presents the ten most essential, not-to-be-missed cities and regions of Italy for a memorable trip even when time is limited. Renowned Rome and Venice head up this short list, along with Milan and the Italian Lakes, Tuscany and the Amalfi Coast, just to name a few. This pocket-size guide helps you do it all with detailed maps, recommended hotels and restaurants, and the Must Sees star-rating system for attractions, sights and activities.




Michelin Green Guide Spain


Book Description

This eBook version of the Green Guide Spain reveals a land renowned for its culture, heritage and geographical diversity. Spain's beaches and mountains mix effortlessly with dynamic cities packed with world-class museums, superb dining and fantastic shopping. Visit a Rioja winery, admire Barcelona’s Modernist architecture, or island-hop across the Canaries. New regional introductions, Michelin's celebrated star-rating system, walking and driving tours, detailed maps, and suggested restaurants and hotels for a variety of budgets allow travelers to plan their trip carefully, or to be spontaneous in their journey.




Michelin Green Guide Italy


Book Description

The new Green Guide Italy eBook, completely updated with more photos and offering increased coverage, features the country's rich culture, heritage and history. Michelin's celebrated star-rating system pinpoints Italy’s highlights, from the stunning coastlines of Sardinia and Sicily to historic city centers of Rome and Florence. A new section inspires travel ideas, while Practical Information is now split into pre-departure and after arrival sections for quicker reference. See Italy's best with Michelin’s walking and driving tours, maps and trusted advice. The new Green Guide Italy eBook, completely updated with more photos and offering increased coverage, features the country's rich culture, heritage and history. Michelin's celebrated star-rating system pinpoints Italy’s highlights, from the stunning coastlines of Sardinia and Sicily to historic city centers of Rome and Florence. A new section inspires travel ideas, while Practical Information is now split into pre-departure and after arrival sections for quicker reference. See Italy's best with Michelin’s walking and driving tours, maps and trusted advice. In this eBook you’ll find: • Modern layout design, more full-color photos, and increased coverage. • New "Inspiration" section for great travel ideas. • Practical Information section, now split between "Before You Go" and "On Arrival" for quicker reference. • Attractions reviewed and rated, using Michelin's celebrated star-rating system. • Walk-throughs of major museums, galleries, churches and attractions. Illustrations and floor plans are often included. • Michelin walking and driving tours with directions, mileage and travel time. • Comprehensive, fully illustrated chapters on modern-day Italy, its history, nature, art and culture all written by experts in their fields. • Editorial features on everything from Italian film awards and Oscars, to frescoes in Orvieto’s Chapel of San Brizio. • Visitor and contact information given for every attraction, as well as suggested touring times and parking tips where relevant. • Practical advice on transportation, road regulations, distance and temperature charts, events calendar • Hotel and restaurant listings for a variety of budgets. Download onto any kind of eReader (tablet or smartphone), and you’re set to go. Use the guide to orient yourself at any time with a treasure trove of 64 detailed maps, even if you’re offline with no Wi-Fi or 3G connection. With the interactive navigation, it’s easy to move within the guide. Click from the index to a point of interest or from a sight description to its location on the map. With one touch, you can even phone an establishment directly from the page or click through to a website for more information. No matter what eReader you use, with the Green GuideItaly eBook, you’ll have the ideal reference to plan a fantastic trip in advance and return home with unforgettable memories.




Michelin Must Sees Milan & Italian Lakes


Book Description

New release: The brand-new Michelin Must Sees Milan & Italian Lakes hits the area's highlights for a 24-hour visit, a weekend or longer. Stroll around Via Monte Napoleone in world-renowned fashion capital Milan, gazing at Italian designer storefronts; admire the Duomo’s architecture, both on the ground and from the roof; and finish the day with Brera’s nightlife. Explore the Italian Lakes area and marvel at the spectacular mountain backdrop and blue waters. This pocket-size guide helps you do it all with detailed maps, recommended hotels and restaurants and Must Sees star-rating system.




Michelin Must Sees Rome


Book Description

This eBook version of Must Sees Rome by Michelin hits the city's highlights for a 24-hour visit, a weekend or longer. Visit the mighty Colosseum of ancient Rome. Explore St Peter's Square and the Sistine Chapel. Shopping awaits on the Via dei Condotti. Share a quiet meal behind Piazza Navona, and dip your hand in the Trevi Fountain. This pocket-size guide helps you do it all with detailed maps, recommended hotels and renowned Michelin star-rating system. Helpfully divided into 'Must Sees' for city highlights, 'Must Do' for top activities for every budget, and 'Must Know' for practical information.




Michelin Must Sees Paris


Book Description

This eBook version of Must Sees Paris by Michelin is ideal for hitting the city's highlights for a 24-hour visit, a weekend or longer. Visit iconic sights like the Eiffel Tower, Sacré Coeur and Notre Dame. Dive into art at the Louvre, Pompidou Centre, Musée d’Orsay and the new Centquatre. Stroll the Champs-Elysées or Île St-Louis, and then have dinner in the Marais. This activity-based guide helps you do it all with detailed maps, recommended hotels and renowned Michelin star-rating system. Helpfully divided into 'Must Sees' for city highlights, 'Must Do' for top activities for every budget, and 'Must Know' for practical information.




The Evolution of Made in Italy


Book Description

This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the food and beverage industry’s defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving ‘Made in Italy’ brand, concluding with a recommended strategy of best practices for future implementation. Providing examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success.




The Rubber Age


Book Description




Commerce Reports


Book Description




Marketing Michelin


Book Description

Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.