Milady Standard Esthetics


Book Description

MILADY STANDARD ESTHETICS FUNDAMENTALS, 11E International Edition is the essential source for basic esthetics training. This new edition builds upon Milady's strong tradition of providing students and instructors with the best beauty and wellness education tools for their future.The rapidly expanding field of esthetics has taken a dramatic leap forward in the past decade, and this up-to-date text plays a critical role in creating a strong foundation for the esthetics student. Focusing on introductory topics, including history and opportunities in skin care, anatomy and physiology, and infection control and disorders, it lays the groundwork for the future professional to build their knowledge.The reader can then explore the practical skills of a skin care professional, introducing them to the treatment environment, basic facial treatments, hair removal, and the technology likely to be performed in the salon or spa setting.




Your Key to Good Health


Book Description

Of all the Edgar Cayce health readings, nearly one-third focused on the lymphatic system. This important yet often misunderstood part of the body provides our cells with vital protection against harmful bacteria—a necessity for keeping our bodies healthy and strong. Author Elaine Hruska uses her 30 years of experience with the Cayce health readings to show you how the lymph functions, what conditions threaten the health of this system, and what you can do to maintain good health throughout your lymph and your entire body. Let Elaine show you how to pump up your lymph!




Home Massage


Book Description

Focusing on its therapeutic properties and capacity to enhance health and intimacy in all relationships, this book demystifies the medium of massage and makes it accessible for everyone in the family. Designed for the nonprofessional with simple step-by-step instructions, it teaches the three principles that make learning massage easy and fun. Also included are ideas for bringing home massage into daily life and how to use these principles to share massage with infants, children, adolescents, spouses, and the elderly. By emphasizing the innate healing power of touch to reduce stress and improve the immune system, this practical manual provides the tools for achieving health, relaxation, and connection with loved ones.




Theory and Practice of Therapeutic Massage


Book Description

Theory and Practice of Therapeutic Massage, 5th edition is the classic text in the massage industry including the essential knowledge and skills needed to become a successful, professional massage therapist, plus the essentials of anatomy and physiology. Essential topics to the industry such as ethics, hygiene, communication skills, and body mechanics are discussed. Full-color illustrations and photographs clearly illustrate techniques and procedures. Classical massage is expanded with clinical techniques including neuromuscular and myofascial techniques, and lymph massage, combined to better serve the client by following therapeutic procedures. Numerous career tracts are explored including massage in a spa environment and athletic massage. A new chapter discusses massage for special populations including pre-natal, infant, elder, critically ill, people with cancer, and hospice. The final chapter has been revised to cover business practices for finding employment or successful self-employment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.




Wine and Society


Book Description

"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.







Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




Resorts


Book Description

This updated second edition of ""Resorts: Management and Operation"" addresses the expansion of the resort industry and provides practical, need-to-know information on the development and management of all aspects of these properties, which include ski areas, gaming properties, cruise ships, and spas.




Salon Fundamentals


Book Description




Beard's Massage


Book Description

First published in 1964, Beard's Massage is a classic physical therapy massage text originally authored by Gertrude Beard, a pioneering physical therapist in the 1920s who treated patients using soft tissue massage techniques that remain the basis of practice today. Now in its fifth edition, with a new title, this classic text has been expanded and updated throughout to provide you with an overview of massage, a description of massage techniques, information on the benefits of massage, and specific techniques for a variety of conditions. - Practical step-by-step guidance to help you develop massage sequences that best meet the needs of your patients. - Sections on massage strokes show the direction and sequence of each stroke, allowing you the benefit of using one comprehensive resource instead of several texts. - Includes guidance in Swedish Remedial Massage techniques to help you develop proper massage techniques and sequences that best meet the needs of each individual client. - Nearly 500 line drawings and photos demonstrate how to perform all of the basic strokes, the physiologic and therapeutic effects of each technique, and how to apply the most appropriate massage sequences to specific regions of the body. - Photos include directional arrows that show hand position and movement across the patient. - Updated references facilitate further study and demonstrate currency of the text. - The new companion DVD with narrated video clips demonstrates each of the various techniques discussed in the text allowing you to visually comprehend proper timing and techniques. - Icons in the text link the text to the DVD so they can function together as a complete learning tool. - New chapter on Anatomical Landmarks for Soft Tissue Massage demonstrates the important anatomical landmarks and structures involved during the application of soft tissue massage techniques. - New chapter on Focal Massage Sequences describes the use of various massage techniques for specific pathologies to help enhance your assessment skills for those clients who present with specific injuries and/or conditions. - New chapter on Decongestive Therapy for the Treatment of Lymphedema shows how massage can be an effective part of lymphedema treatment. - New chapter on Massage in Sport explains the different strokes and methods required for sports massage in rehabilitation. - New chapter on Massage for the Baby and Infant describes different methods for safe massage. - New chapter on Massage in Palliative Care explains the role of massage, especially pain relief and relaxation, in the care of the terminally ill. - New chapter on Soft Tissue Manipulation in Complementary/Alternative Medicine (CAM) describes different massage techniques in CAM therapies.