Author : Maria T. Bailey
Publisher : Wyatt-MacKenzie Publishing
Page : 216 pages
File Size : 39,99 MB
Release : 2015-09-01
Category : Business & Economics
ISBN : 9781939288912
How are Millennial Moms - the largest cohort in U.S. history - different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, internationally known marketing expert.
Author : Maria T. Bailey
Publisher : Wyatt-MacKenzie Publishing
Page : 172 pages
File Size : 32,92 MB
Release : 2019-05-07
Category : Business & Economics
ISBN : 9781948018548
You might be surprised that Generation Z are no longer teens but becoming moms. Yes, Gen Z moms are here! Before you can captivate this audience of moms, you have to understand why they parent, think, and shop the way they do. Eight million Gen Z women who will step into motherhood within the next five years -- make sure your marketing will reach them with Marketing to Gen Z Moms. Maria Bailey and BSM Media specialize in marketing to moms. She delivers authentic connections between brands and Gen Z moms, Millennial moms, Gen X mothers and Boomer grandmothers that build brands, drive sales, and establish loyalty.
Author : Maria T. Bailey
Publisher : Prima Lifestyles
Page : 310 pages
File Size : 24,37 MB
Release : 2002
Category : Business & Economics
ISBN :
Bailey examines the viable idea that moms are a separate and distinct group that responds to different stimuli. This book uncovers the critical components necessary for eliciting the desired response from marketing to moms and explains how to gain tangible results.
Author : Maria T. Bailey
Publisher :
Page : 356 pages
File Size : 40,66 MB
Release : 2011-05-01
Category : Business & Economics
ISBN : 9781936214426
Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms-influential mothers who help spread the word about products and services-build brands and boast sales. Learn how to identify and engage this powerful group of consumers... Examine how the sphere of influence of today's mom maven is transcending from virtual world to cyberspace and back Engage moms who will drive sales to your bottom line by creating a buzz online and offline Hear first-hand from over 300 Power Moms on their rules of engagement with brands and how they spread the word about products they love Empower yourself with access to the most influential moms in the US and around the globe with the directory of Power Moms REVIEWS "Thanks to Maria, I have built one of the fastest growing franchises based on her teachings!"- Lisa Druxman, Founder and CEO of Stroller Strides Franchise "Maria's creativity for engaging moms is passionate, instant, and real." - Steven Betesh, President, Baby Brezza Enterprises "For over a decade, Maria has been a trailblazer in the Mom Market and has empowered businesses who want to build sales and great Mom brands." - Liz Lange, Fashion Designer and Shopafrolic.com Founder THE AUTHOR For more than a decade, Maria Bailey has educated CEOs, CMOs and Industry leaders on the consumer behaviors of mothers. She is internationally known for her insights, books, and award-winning marketing program which engage and connect brands with moms. She was the first to quantify the trillion dollar spending power of U.S. Moms. She is the CEO of BSM Media, a marketing and media company specializing in the mom market. Over 8 million moms a month are entertained and informed by Maria via blogs, vlogs, podcasts, radio, Facebook, Twitter and magazines. Maria has been featured in Business Week, USA Today, New York Times, BrandWeek and The Wall Street Journal. She has appeared on CNN, CNBC and The Today Show. To contact her visit www.marketingtomoms.com or www.bsmmedia.com or follower her on Twitter @MomTalkRadio.
Author : Maria T. Bailey
Publisher : Wyatt-MacKenzie Publishing
Page : 0 pages
File Size : 38,25 MB
Release : 2008
Category : Internet marketing
ISBN : 9781932279900
Internationally recognized marketing trend specialist Maria Bailey's cutting edge information on marketing to today's mothers with tomorrow's technology.
Author : Jeff Fromm
Publisher : AMACOM
Page : 268 pages
File Size : 32,82 MB
Release : 2015-08-19
Category : Business & Economics
ISBN : 0814436595
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
Author : Omer Artun
Publisher : John Wiley & Sons
Page : 217 pages
File Size : 35,54 MB
Release : 2015-08-06
Category : Business & Economics
ISBN : 1119037336
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Author : Aline Santos
Publisher : Human After All Limited
Page : 268 pages
File Size : 18,3 MB
Release : 2020-09-16
Category : Business & Economics
ISBN :
Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.
Author : Jeff Fromm
Publisher :
Page : 224 pages
File Size : 41,66 MB
Release : 2013
Category : Consumer behavior
ISBN :
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers-they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential-swaying parents and peers - Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
Author : Naomi Klein
Publisher : Macmillan
Page : 520 pages
File Size : 50,40 MB
Release : 2000-01-15
Category : Business & Economics
ISBN : 9780312203436
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
