Millennials and Gen Z in Media and Popular Culture


Book Description

Millennials and Gen Z in Popular Culture examines media and popular culture forms for and about millennials and Generation Z. In this collection, contributors articulate the need for studying cultural artifacts connected to members of these generations. Rather than focusing on each generation specifically, this collection takes an intergenerational approach, placing them in dialogue with one another by focusing on media and experiences that are geared toward both. Scholars of media studies, popular culture, and sociology will find this book of particular interest.




Communication Theory and Millennial Popular Culture


Book Description

Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking.




Social Media, Technology, and New Generations


Book Description

This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.




Millennials and the Pop Culture


Book Description




Gen X at Middle Age in Popular Culture


Book Description

Born roughly between 1964 and 1980, Generation X has received much less critical attention than the two generations that precede and follow it: the Baby Boomers and Millennials. This essay collection examines representations of Generation X in contemporary popular culture, including in television, movies, music, and internet sources. Drawing on generational theory, cultural studies theory, race theory, and feminist theory, the essays in this volume consider the past identities of Generation X, relationships with members of younger generations, modern appropriation of Generation X aesthetics, interactions of Generation X members with family, and the existential values of Generation X.




Cultural Perspectives on Millennials


Book Description

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.




The Millennials on Film and Television


Book Description

The millennials, who constitute the largest generation in America's history, may resist a simple definition; nevertheless, they do share a number of common traits and also an ever increasing presence on film and television. This collection of new essays first situates the millennials within their historical context and then proceeds to an examination of specific characteristics--as addressed in the television and film narratives created about them, including their relationship to work, technology, family, religion, romance and history. Drawing on a multiplicity of theoretical frameworks, the essays show how these cultural products work at a number of levels, and through a variety of means, to shape our understanding of the millennials.




Media, Myth, and Millennials


Book Description

Media, Myth, and Millennials: Critical Perspectives on Race and Culture debunks the post-racial myth among millennial media consumers and producers. This theoretically diverse collection of contributors highlights the complexity at the intersections of media, race, gender, sexuality, class and place. Loren Saxton Coleman and Christopher Campbell’s edited collection offers critical and cultural insight on the commodification of millennial audiences and the acts of resistance that emerge from millennial media producers and consumers. Scholars of sociology, media studies, race studies, gender studies, and cultural studies will find this book especially useful.




Millennials and Media Ecology


Book Description

Millennials and Media Ecology explores issues pertaining to millennials and digital media ecology and studies the cultural, pedagogical, and political environments millennials populate. The book questions whether millennials are properly understood as a heterogeneous group and if they demonstrate the ability to set out a path for themselves.




Gen Z, Explained


Book Description

An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. ​ Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.