Milwaukee Advertising Laboratory
Author : Advertising Research Foundation
Publisher :
Page : 30 pages
File Size : 22,2 MB
Release : 1965
Category : Advertising
ISBN :
Author : Advertising Research Foundation
Publisher :
Page : 30 pages
File Size : 22,2 MB
Release : 1965
Category : Advertising
ISBN :
Author : Advertising Research Foundation
Publisher :
Page : 30 pages
File Size : 18,29 MB
Release : 1965
Category : Advertising
ISBN :
Author :
Publisher :
Page : 56 pages
File Size : 11,19 MB
Release : 1967
Category : Advertising
ISBN :
Author : National Library of Medicine (U.S.)
Publisher :
Page : 1008 pages
File Size : 10,63 MB
Release : 1971
Category : Medicine
ISBN :
First multi-year cumulation covers six years: 1965-70.
Author : Charles Ramond
Publisher :
Page : 164 pages
File Size : 42,47 MB
Release : 1976
Category : Advertising
ISBN :
Author : National Institute of Mental Health (U.S.)
Publisher :
Page : 486 pages
File Size : 41,15 MB
Release : 1982
Category : Child development
ISBN :
Abstract: A comprehensive report summarizes the past 10 years of research activities and findings concerning the effects of television viewing on child behavior and development. Approximately 90% of all research publications on this topic appeared during this period, representing over 2500 titles. The report is presented in 2 volumes, a summary report and technical reviews. The technical reviews comprise overall, comprehensive, and critical syntheses of the scientific literature on specific topic areas, developed by 24 researchers in this area. The topic areas address such issues as cognitive and emotional aspects of television viewing; television's influences on physical and mental health; television as it relates to socialization and viewer's conceptions of social reality; and television as an American institution. The overall orientation of the report is toward research and public health issues.
Author : Eddie M. Clark
Publisher : Psychology Press
Page : 339 pages
File Size : 27,37 MB
Release : 2019-10-25
Category : Business & Economics
ISBN : 1317783387
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author :
Publisher :
Page : 848 pages
File Size : 15,92 MB
Release : 1971-04
Category : Journalism
ISBN :
The fourth estate.
Author :
Publisher :
Page : 500 pages
File Size : 29,60 MB
Release : 1968
Category : Advertising
ISBN :
Author : Frederick E. Webster
Publisher :
Page : 786 pages
File Size : 31,46 MB
Release : 1971
Category : Business & Economics
ISBN :