Brain Candy


Book Description

Feed Your Brain Tastier than a twizzler yet more protein-packed than a spinach smoothie, Brain Candy is guaranteed to entertain your brain—even as it reveals hundreds of secrets behind what’s driving that electric noodle inside your skull. These delicious and nutritious pages are packed with bits of bite-sized goodness swiped from the bleeding edge of brain science (including the reason why reading these words is changing your hippocampus at this very moment!) Shelved alongside these succulent neurological nuggets are challenging puzzles and paradoxes, eye-opening perception tests and hacks, fiendish personality quizzes and genius testers, and a grab bag of recurring treats including Eye Hacks, Algebraic Eight Ball, iDread, Wild Kingdom, and Logic of Illogic. Should you look between these covers and inhale the deliciously cherry-flavored scents of knowledge within, you will grow your grey matter while discovering: • Why you should be writing bad poetry • The simple keys to brain training • What trust smells like • The origins of human morality • Why expensive wine always tastes better • The truth about brain sweat • How your diet might be making you dumb • The secrets of game theory • Why economists hate psychology • The mental benefits of coffee and cigarettes • How to really spot a liar • Why you can’t make me eat pie • The benefits of daydreaming • Four simple secrets to persuasion • Why your barin’s fzzuy ligoc alowls you to raed this • How to brainwash friends and family • The science of body language • What pigeons know about art …And much, much more.




Funky Lily’s MIND CANDY & SOUL FOOD


Book Description

Born and raised in Switzerland, Lilian Marton immigrated to Canada as a teenager and later graduated cum laude from Concordia University in Montreal with a degree in journalism and minor in cinematography. Now living in Toronto with her husband, in her middle years, she created her exuberant clown persona Funky Lily but always kept the written words flowing. After years of writing for the university or the Ontario government or corporations, she now specializes in short stories and essays, even free verse.




Brain Candy


Book Description

Keep forgetting where you put your keys? Wish you could get through the crossword faster? Experiencing too many "intellectual pauses"? Then this is the book for you. Brain Candy is an authoritative, comprehensive, and above all, cutting-edge look at what you can take to rev up your brain—enhance memory, think faster, sharpen creativity, focus better. The only authors yet to tackle this subject who are experts in both brain function and drug action, Theodore Lidsky and Jay Schneider explain in plain English what the effects of these substances are on the body. For aging baby boomers—and for anyone else who wants a quicker wit—Brain Candy has all the answers.




Mind Candies for a Lousy Day


Book Description

Dear Executives - Stress and Burnout are the two biggest headaches for employees worldwide. Millions are suffering from these two troubles in their lives every day. Now what causes stress? The top stress creators are office politics, productivity pressures, customer demands, performance appraisals, cost cutting, retrenchment, outsourcing, traffic, business travel, and so on. These headaches can turn even the most capable employee into a nervous wreck over time. The usual remedies of stress control are medications, counseling, exercises, therapy, seminars, and even spirituality like meditation and yoga. But these remedies cost time, money, effort, and travel. And not everyone will have the time or money to frequently indulge in such remedies. In this book I will teach an amazing technique to dramatically reduce your stress and burnout by more than 50 to 75% without taking the usual remedies. You can practice my technique anytime sitting at home or in the office. So, whenever you are feeling doubtful about your own abilities, when disappointments are staring at your face, and you don't see any light at the end of the tunnel simply dive into this book and you will begin to smile in the midst of overwhelming sorrow. Give it a try, you will be pleasantly surprised.




Is Your Brand Ready to Stretch into New Categories?


Book Description

Use a proven scoring system to decide if your brand is ready to stretch, avoid catastrophic failures, know how to get your brand ready to expand and extend if it scores badly and build on your brand’s strengths if it scores well.




35 Case Studies Of Brands That Successfully Entered New Categories


Book Description

With 35 case studies all in one place you’ll save hours of searching on Google. With analysis by brand licensing expert Pete Canalichio, you’ll get a better understanding of licensing strategies and the way brands in other industries have succeeded.




Brain Candy


Book Description

A reference guide includes over five hundred facts on a variety of topics.







Expand, Grow, Thrive


Book Description

In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.




How They Started Digital


Book Description

Bringing to life the stories behind the world's most successful digital businesses, How They Started Digital showcases profiles from gaming companies to social media brands. Giving insight and inspiration, each profile reveals how each idea originated and became the success it is today.