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Mobile Commerce

Author : Paul May

Publisher : Cambridge University Press

Page : 304 pages

File Size : 41,85 MB

Release : 2001-04-19

Category : Business & Economics

ISBN : 9780521797566

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Book Description

This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.



The Mobile Commerce Revolution

Author : Tim Hayden

Publisher : Pearson Education

Page : 201 pages

File Size : 48,80 MB

Release : 2014

Category : Business & Economics

ISBN : 0789751542

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Book Description

More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.



Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources

Publisher : IGI Global

Page : 1584 pages

File Size : 10,91 MB

Release : 2017-06-19

Category : Business & Economics

ISBN : 1522526005

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Book Description

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.



M-Commerce

Author : Norman Sadeh

Publisher : John Wiley & Sons

Page : 270 pages

File Size : 29,5 MB

Release : 2003-01-03

Category : Computers

ISBN : 0471456578

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Book Description

The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.





Mobile Electronic Commerce

Author : June Wei

Publisher : CRC Press

Page : 494 pages

File Size : 45,89 MB

Release : 2014-11-20

Category : Computers

ISBN : 1482264242

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Book Description

Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.



Mobile Commerce

Author : Brian Ernest Mennecke

Publisher : IGI Global

Page : 368 pages

File Size : 36,41 MB

Release : 2003-01-01

Category : Computers

ISBN : 9781931777827

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Book Description

"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."



M-Commerce

Author : Paul Skeldon

Publisher : Crimson Publishing

Page : 300 pages

File Size : 14,78 MB

Release : 2011-10-19

Category : Business & Economics

ISBN : 1780590954

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Book Description

Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.



Mobile Commerce Application Development

Author : Lei-da Chen

Publisher : IGI Global

Page : 319 pages

File Size : 11,1 MB

Release : 2005-01-01

Category : Business & Economics

ISBN : 159140603X

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Book Description

"This book provides in-depth coverage of the various tools and techniques for developing wireless and mobile applications"--Provided by publisher.



Advances in Mobile Commerce Technologies

Author : Ee-Peng Lim

Publisher : IGI Global

Page : 324 pages

File Size : 43,44 MB

Release : 2003-01-01

Category : Technology & Engineering

ISBN : 1591400899

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Book Description

There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.