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Salesforce CRM - The Definitive Admin Handbook

Author : Paul Goodey

Publisher : Packt Publishing Ltd

Page : 768 pages

File Size : 39,44 MB

Release : 2019-04-27

Category : Computers

ISBN : 1789619726

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Book Description

A definitive guide covering all the core concepts necessary to pass the Salesforce Administrator Certification exam Key Features Understand critical design considerations for setting up Salesforce CRM Facilitate and manage the transition from Salesforce Classic to Lightning Experience Learn key functions of application security to manage user profiles and data Book Description Salesforce's winter '19 release offers a host of new features for CRM designed to meet your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily get a thorough understanding of the platform. This Salesforce handbook begins by guiding you in setting up users and security and then progresses to configuration, data management, and data analytics. You'll discover process automation and approval mechanisms, while also exploring the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book covers Salesforce CRM system administration in a practical way, and it'll serve as an invaluable reference for both new administrators and experienced professionals. Furthermore, you'll also delve into Salesforce mobile apps and mobile administration, along with Salesforce Adoption Manager. You'll gain insights into Lightning Experience, Salesforce's new app, and learn how its modern design and sleek interface helps you to build customizable components. Finally, we'll see how the two versions compare and help manage the transition from Salesforce Classic to Lightning Experience. By the end of the book, you will have mastered the techniques to configure and control various user interface features in Salesforce CRM. What you will learn Configure a variety of user interface features in Salesforce CRM Understand the capabilities of the Salesforce CRM sharing model Explore Einstein Analytics - Salesforce's new wave of advanced reporting Get to grips with the Lightning Process Builder workflow Set up user profiles, security, and login access mechanisms Find out how Apex and Visualforce coding can be used in Salesforce CRM Manage the transition from Salesforce Classic to Lightning Experience Implement data manipulation features to apply best practices in data management Who this book is for This book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a new or experienced professional, this book will enhance your knowledge and understanding of Salesforce CRM features.





Digital and Social Media Marketing

Author : Nripendra P. Rana

Publisher : Springer Nature

Page : 337 pages

File Size : 45,62 MB

Release : 2019-11-11

Category : Business & Economics

ISBN : 3030243745

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Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.





Model Rules of Professional Conduct

Author : American Bar Association. House of Delegates

Publisher : American Bar Association

Page : 216 pages

File Size : 28,65 MB

Release : 2007

Category : Law

ISBN : 9781590318737

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Book Description

The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.





Teaching Innovations in Economics

Author : María del Carmen Valls Martínez

Publisher : Springer Nature

Page : 584 pages

File Size : 50,93 MB

Release :

Category :

ISBN : 3031725492

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Business Innovation and ICT Strategies

Author : Sriram Birudavolu

Publisher : Springer

Page : 376 pages

File Size : 16,80 MB

Release : 2018-11-13

Category : Business & Economics

ISBN : 9811316759

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Book Description

This book investigates the real process of unleashing the power of Information and Communications Technology (ICT) through Open Innovation and strategic choices. It covers the most important aspects of ICT in a nutshell and details the road to the future through business innovation. ICT, of which telecom and IT constitute the core, is currently permeating and transforming every sphere of life, ranging from commerce, manufacturing, education and healthcare, to agriculture, banking, governance, media and entertainment. Today, telecommunication and ICT, in general, are essential to a country’s economic development and competitiveness as recognized both by the World Bank and the Asian Development Bank. Due to the powerful, disruptive and rapid forces unleashed by ICT tsunami, organisations not only struggle to harness the potential of ICT but can also be overwhelmed by the changes, complexity, competition and regulatory environment it brings up. This book provides a clue to organisations on how to sustain and succeed by leveraging ICT in absence of extensive in-house expertise across the breadth and depth of these areas. The driving theme of the book is about opening up organizational and business models, by presenting an integrated roadmap to a future with ICT, by co-opting, cooperating and competing with other organisations. Constructing the right strategy and building the necessary social capital for open innovation through collaboration with partners, government, academia and users (Quadruple Helix Model) are essential steps in such a process.



DOE this Month

Author :

Publisher :

Page : 16 pages

File Size : 38,70 MB

Release : 1992-06

Category : Energy conservation

ISBN :

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Book Description