Mobile Mastery


Book Description




MONEY Master the Game


Book Description

"Bibliography found online at tonyrobbins.com/masterthegame"--Page [643].




AdWords Mastery


Book Description

AdWords Mastery: The Ultimate Guide to Successful Google Advertising Campaigns is a comprehensive guide for digital marketers who want to get the most out of their Google AdWords campaigns. This book covers all aspects of AdWords advertising, from the fundamentals of AdWords advertising to advanced techniques such as automation and machine learning. In this book, you will learn how to set up your AdWords account for success, choose the right keywords for your campaigns, craft effective ad copy that converts, understand Ad Rank and Quality Score, master AdWords bidding strategies, build effective landing pages, target the right audience with AdWords, create compelling display ads, measure the success of your campaigns, and optimize your AdWords campaigns for maximum ROI. The book also covers specific strategies and tactics for AdWords advertising in different contexts, such as for eCommerce businesses, B2B marketing, lead generation, branding and awareness, local businesses, and seasonal campaigns. Furthermore, the book explores the future of Google advertising and what changes we can expect to see in the coming years, including machine learning and automation, integration with other platforms, privacy and data protection, and new ad formats. Whether you're a seasoned AdWords advertiser or a beginner, this book has something to offer. With practical advice, real-world examples, and step-by-step guidance, AdWords Mastery will help you achieve your advertising goals and drive results for your business.




HTML Mastery


Book Description

Unlike basic guides, HTML Mastery is crafted for advanced users who want to take their markup further, making it leaner and more semantically rich. HTML Mastery discusses and demonstrates all available HTML tags, including less common ones, explains where and how to use them, and offers styling and scripting techniques that can be employed on sophisticated web sites. The book also explores advanced semantic tools that further improve the usability and semantic value of sites. HTML Mastery devotes an entire chapter to Microformats, and gives the reader a preview of XHTML 2.0 and Web Applications 1.0 — web standards of the future.




App Empire


Book Description

A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!




The Mobile Connection


Book Description

Has the cell phone forever changed the way people communicate? The mobile phone is used for “real time coordination while on the run, adolescents use it to manage their freedom, and teens “text to each other day and night. The mobile phone is more than a simple technical innovation or social fad, more than just an intrusion on polite society. This book, based on world-wide research involving tens of thousands of interviews and contextual observations, looks into the impact of the phone on our daily lives. The mobile phone has fundamentally affected our accessibility, safety and security, coordination of social and business activities, and use of public places. Based on research conducted in dozens of countries, this insightful and entertaining book examines the once unexpected interaction between humans and cell phones, and between humans, period. The compelling discussion and projections about the future of the telephone should give designers everywhere a more informed practice and process, and provide researchers with new ideas to last years. *Rich Ling (an American working in Norway) is a prominent researcher, interviewed in the new technology article in the November 9 issue of the New York Times Magazine. *A particularly "good read", this book will be important to the designers, information designers, social psychologists, and others who will have an impact on the development of the new third generation of mobile telephones. *Carefully and wittily written by a senior research scientist at Telenor, Norway's largest telecommunications company, and developer of the first mobile telephone system that allowed for international roaming.




Influence Unlocked


Book Description

Influence Unlocked: The Ultimate Guide to Becoming a Successful Instagram Influencer is a comprehensive guide for anyone who wants to build a career as an influencer on Instagram. With over a billion active users, Instagram has become a powerful platform for marketing, and influencers are becoming increasingly essential for brands looking to reach their target audiences. This book covers everything from defining your niche and target audience to crafting a compelling brand story and developing a content strategy that aligns with your brand. It also provides tips for mastering the art of Instagram photography and visual storytelling, capturing attention with engaging captions and hashtags, and leveraging Instagram Stories and Reels to build engagement and increase reach. The book also explores strategies for collaborating with brands, pitching yourself, and negotiating deals, as well as the importance of authenticity and transparency in influencer marketing. It also covers legal and ethical issues, including navigating FTC guidelines and disclosing sponsored content. In addition, the book provides tips for growing your Instagram following, using analytics and metrics to measure success, and monetizing your Instagram account to generate revenue. It also covers strategies for expanding your influence beyond Instagram, including exploring other social media platforms and channels. Finally, the book explores predictions and trends for the future of Instagram influencer marketing, including the growing importance of micro-influencers, video content, authenticity and transparency, artificial intelligence, diversity and inclusion, and the continued growth of influencer marketing. Overall, Influence Unlocked provides a comprehensive guide for anyone who wants to become a successful Instagram influencer, covering everything from the basics of branding and content strategy to the latest trends and predictions for the future of influencer marketing. Whether you're just starting out or looking to take your career to the next level, this book is an essential resource for building a successful career as an influencer on Instagram.




Insta-Success


Book Description

"Insta-Success: The Ultimate Guide to Building Your Brand and Growing Your Business on Instagram" is a comprehensive and practical guide that will help you harness the power of Instagram to drive business success. From setting goals and defining your brand identity, to crafting the perfect Instagram profile, captivating your audience with eye-catching visuals and videos, and building a loyal Instagram community through authenticity and connection, this book covers all the essential aspects of building a strong and effective Instagram presence. You will learn advanced topics like influencer marketing, partnering with other brands, Instagram advertising, and using Instagram Live and IGTV for business success. Additionally, the book provides guidance specific to different types of businesses, including building a personal brand, using Instagram for service-based or brick-and-mortar businesses, and using Instagram for non-profits and B2B businesses. With this book, you will also learn how to optimize your Instagram account for search, run a successful Instagram contest, and use Instagram for crisis management. The book is packed with practical tips, strategies, and real-life examples that will help you master Instagram for business success. Whether you are an entrepreneur, marketer, or social media manager, "Insta-Success" is the ultimate guide that will equip you with the knowledge and skills to take your business to the next level on Instagram.




CIO


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Leadership Transition


Book Description

Bruce Miller once said leadership is more like a baton than a trophy. You keep a trophy, but you hand off a baton. And succession management expert Jake Appleman warns us, senior leadership teams preparing for an executive transition phase one of the most challenging obstacles in today's business world. There's no question about it. If you have a leadership or management transition taking place in the workplace, the stakes are high. how you handle this will massively impact the future of your company, both in terms of its culture, as well as its bottom line. So how do we navigate the waters of such a transition? How do we ensure a change in leadership or management is handled smoothly, and in a way that positively impacts the organization for years to come? In this course, we're going to teach you how to do exactly that.