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Mobile Services Industries, Technologies, and Applications in the Global Economy

Author : Lee, In

Publisher : IGI Global

Page : 368 pages

File Size : 16,24 MB

Release : 2012-08-31

Category : Technology & Engineering

ISBN : 1466619821

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Book Description

As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.



Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages

Author : Lee, In

Publisher : IGI Global

Page : 514 pages

File Size : 12,30 MB

Release : 2012-06-30

Category : Business & Economics

ISBN : 1466618019

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Book Description

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.



New Media and Communication Across Religions and Cultures

Author : Nahon-Serfaty, Isaac

Publisher : IGI Global

Page : 326 pages

File Size : 47,84 MB

Release : 2014-01-31

Category : Language Arts & Disciplines

ISBN : 1466650362

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Book Description

"This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--



Going Mobile

Author : Darrell M. West

Publisher : Brookings Institution Press

Page : 185 pages

File Size : 21,34 MB

Release : 2014-12-12

Category : Political Science

ISBN : 0815726260

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Book Description

The world is going mobile at an astounding pace. Estimates show 80 percent of global Internet access will take place through mobile devices by 2016. Smartphones, tablets, and handheld devices have reshaped communications, the global economy, and the very way in which we live. The revolution is an electronic nirvana: for the first time in human history we have sophisticated digital applications to help us learn, access financial and health care records, connect with others, and build businesses. But the one trillion dollar mobile industry is still relatively young. Leaders in both the public and private sectors need to figure out how to apply mobile technologies or mobile devices to optimize education, health care, public safety, disaster preparedness, and economic development. And the ever-expanding mobile frontier presents new challenges to law, policy, and regulations and introduces new tensions; one person's idea of cautious deliberation can be another's idea of a barrier to innovation. In Going Mobile, Darrell M. West breaks down the mobile revolution and shows how to maximize its overall benefits in both developed and emerging markets. Contents 1. The Emergence of Mobile Technology 2. Driving Global Entrepreneurship 3. Alleviating Poverty 4. Invention and the Mobile Economy 5. Mobile Learning 6. Improving Health Care 7. Medical Devices and Sensors 8. Shaping Campaigns and Public Outreach 9. Disaster Relief and Public Safety 10. Looking Ahead



Engaging Consumers through Branded Entertainment and Convergent Media

Author : Parreno, Jose Marti

Publisher : IGI Global

Page : 374 pages

File Size : 27,8 MB

Release : 2015-04-30

Category : Business & Economics

ISBN : 1466683430

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Book Description

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.



Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia

Author : Eid, Mahmoud

Publisher : IGI Global

Page : 367 pages

File Size : 34,75 MB

Release : 2014-03-31

Category : Political Science

ISBN : 1466657774

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Book Description

Terroredia is a newly coined term by the editor, Dr. Mahmoud Eid, to explain the phenomenal, yet under-researched relationship between terrorists and media professionals in which acts of terrorism and media coverage are exchanged, influenced, and fueled by one another. Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia provides a timely and thorough discussion on a wide range of issues surrounding terrorism in relation to both traditional and new media. Comprised of insights and research from leading experts in the fields of terrorism and media studies, this publication presents various topics relating to Terroredia: understanding of terrorism and the role of the media, terrorism manifestations and media representations of terrorism, types of terrorism and media stereotypes of terrorism, terrorism tactics and media strategies, the war on terrorism, the function of terrorism and the employment of the media, new terrorism and new media, contemporary cases of terrorist-media interactions, the rationality behind terrorism and counterterrorism, as well as the responsibility of the media. This publication is of interest to government officials, media professionals, researchers, and upper-level students interested in learning more about the complex relationship between terrorism and the media.



From Government to E-Governance: Public Administration in the Digital Age

Author : Islam, Muhammad Muinul

Publisher : IGI Global

Page : 367 pages

File Size : 24,28 MB

Release : 2012-07-31

Category : Political Science

ISBN : 1466619104

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Book Description

From Government to E-Governance: Public Administration in the Digital Age will aim to provide relevant theoretical frameworks, past experiences, and the latest empirical research findings in the area of public administration systems that existed in earlier civilizations, as well as e-governance-introduced modern times. The target audience of this book will be composed of academics, students, civil servants, researchers, and policy advisors teaching and studying public administration and public policy, thinking to bring administrative reforms and working in government.



Empirical Research on Semiotics and Visual Rhetoric

Author : Danesi, Marcel

Publisher : IGI Global

Page : 328 pages

File Size : 35,85 MB

Release : 2018-02-23

Category : Computers

ISBN : 1522556230

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Book Description

The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.



Handbook of Research on Recent Developments in Intelligent Communication Application

Author : Bhattacharyya, Siddhartha

Publisher : IGI Global

Page : 696 pages

File Size : 50,14 MB

Release : 2016-12-12

Category : Computers

ISBN : 1522517863

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Book Description

The communication field is evolving rapidly in order to keep up with society’s demands. As such, it becomes imperative to research and report recent advancements in computational intelligence as it applies to communication networks. The Handbook of Research on Recent Developments in Intelligent Communication Application is a pivotal reference source for the latest developments on emerging data communication applications. Featuring extensive coverage across a range of relevant perspectives and topics, such as satellite communication, cognitive radio networks, and wireless sensor networks, this book is ideally designed for engineers, professionals, practitioners, upper-level students, and academics seeking current information on emerging communication networking trends.



Exploring Transmedia Journalism in the Digital Age

Author : Gambarato, Renira Rampazzo

Publisher : IGI Global

Page : 371 pages

File Size : 28,1 MB

Release : 2018-02-16

Category : Language Arts & Disciplines

ISBN : 1522537821

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Book Description

Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.