Libraries, Mission, and Marketing


Book Description

For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create your mission statement and put it to work! Here's how to do it, along with winning models to inspire you in the process. You'll better communicate why what you do is important and how your library makes a difference in its community.










Mission Statements for College Libraries


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Development of Digital Libraries


Book Description

Every year, leading librarians, scholars, and administrators from the United States are invited to give papers on important library-related topics at the Kanazawa Institute of Technology's Roundtable. From 1995 to 1999, some aspect of digital library development was the theme of the symposium, and the essays in this collection are all devoted to that topic. In these essays, some of the most innovative thinkers and practitioners discuss how digital libraries have been conceived and implemented in the United States. Insight into the policy, legal, and technical frameworks of digital libraries is given, while honest views of problems encountered in trying to integrate digital and traditional libraries are given. Finally, some of the essays explore how users are affected by digital library services.




Positioning the Academic Library within the University


Book Description

Academic libraries are facing uncertain times. The international higher education environment is very volatile and academic libraries and librarians can play a major role in helping to strategically position their parent institution within it. In doing so, there needs to be clarity as to what the position of the academic library is with regard to the role and function it has within the university and how library leadership can have pan-institutional influence and impact. There are several ways in which the academic library can position itself and this collection demonstrates many of these. Strategic alignment with the university and its mission is a fundamental part of successful positioning, as is being flexible, adaptable and responsive to changing needs, requirements and expectations. Developments in research support and scholarly communications, as well as super-convergences with other academic support departments, are examples of such responsiveness. These topics along with other emerging themes, such as library functions and institutional partnerships and collaborations, are all discussed in the book and provide the reader with a rich variety of reflections and case studies on how academic libraries, from across the globe, have addressed their position within their institution. This book was originally published as a special issue of the journal New Review of Academic Librarianship.




Goals and Objectives


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