Modelos de Negocio Digitales: Cómo Y Por Qué Las Startups Baten a Las Empresas Tradicionales


Book Description

Hace ya muchos años que hablamos de la transición digital de la economía. Pero ese proceso está resultando complicado y, en realidad, pocas empresas lo completan con éxito. Este libro proporciona las claves necesarias para que esa transformación hacia el ecosistema empresarial digital sea fluida y exitosa. Nacho Somalo, uno de los mayores expertos españoles en la innovación, transformación digital y desarrollo de proyectos digitales, nos acerca a los principales modelos de negocio digitales. Analiza casos de empresas que tuvieron mucho éxito y de otras que fracasaron estrepitosamente; compara las empresas nativas digitales con las grandes corporaciones tradicionales para entender cómo se diferencian su cultura y su comportamiento a través de ejemplos concretos y las principales áreas involucradas en la transformación digital; y nos adentra en los procesos de creación de valor, los modelos de generación de ingresos y los planteamientos competitivos que han hecho que pequeñas startups sin recursos se conviertan en grandes empresas. Escrito desde la perspectiva de un profesional experimentado que conoce tanto el funcionamiento de las grandes empresas como el emprend ...




Modelos de negocio digitales


Book Description

Hace ya muchos años que hablamos de la transición digital de la economía. Pero ese proceso está resultando complicado y, en realidad, pocas empresas lo completan con éxito. Este libro proporciona las claves necesarias para que esa transformación hacia el ecosistema empresarial digital sea fluida y exitosa. Nacho Somalo, uno de los mayores expertos españoles en la innovación, transformación digital y desarrollo de proyectos digitales, nos acerca a los principales modelos de negocio digitales. Analiza casos de empresas que tuvieron mucho éxito y de otras que fracasaron estrepitosamente; compara las empresas nativas digitales con las grandes corporaciones tradicionales para entender cómo se diferencian su cultura y su comportamiento a través de ejemplos concretos y las principales áreas involucradas en la transformación digital; y nos adentra en los procesos de creación de valor, los modelos de generación de ingresos y los planteamientos competitivos que han hecho que pequeñas startups sin recursos se conviertan en grandes empresas. Escrito desde la perspectiva de un profesional experimentado que conoce tanto el funcionamiento de las grandes empresas como el emprendimiento, Modelos de negocio digitales es una herramienta indispensable para cualquiera que desee comprender las nuevas reglas de gestión, cómo adaptarse a ellas y cómo diseñar una estrategia competitiva que conduzca a una transformación digital exitosa. Nadie conoce el secreto para tener éxito o ganar mucho dinero en el entorno digital. Pero este libro contiene los ejemplos más pertinentes, las mejores recetas y las reflexiones más profundas sobre un ámbito en el que debemos empezar a movernos sin más demora: el mundo digital. No puedes detener las olas, pero puedes aprender a surfearlas.




Universities in the Marketplace


Book Description

Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage. Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit. Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities. While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond.




Foundations of Corporate Success


Book Description

How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into success in the market? What can be learnt from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks `What makes a business successful?' Drawing on his own business experience and on concepts in economics, legal theory, and sociology, the author presents a fresh approach to questions of business strategy. He rejects the military analogy which underpins much strategic thinking, in which success depends on size and share, on vision and leadership, on shifting patterns of mergers and alliances. John Kay argues that outstanding businesses derive their strength from a distinctive structure of relationships with employees, customers, and suppliers, and explains why continuity and stability in these relationships is essential for a flexible and co-operative response to change. By integrating organizational and financial perspectives on the performance of the firm, Kay not only gives insights into the creation of effective business strategies, but sheds light on the success - and failure - of national economies. As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years. It will be vital reading for all who want to understand what distinguishes the successful company.




Technological Innovation


Book Description




Cracking the code


Book Description

This report aims to 'crack the code' by deciphering the factors that hinder and facilitate girls' and women's participation, achievement and continuation in science, technology, engineering and mathematics (STEM) education and, in particular, what the education sector can do to promote girls' and women's interest in and engagement with STEM education and ultimately STEM careers.




Meeting at Grand Central


Book Description

"Meeting at Grand Central brings together insights from evolutionary biology, political science, economics, anthropology, and other fields to explain how the interactions between our evolved selves and the institutional structures we have created make cooperation possible. The book begins with a look at the ideas of Mancur Olson and George Williams, who shifted the question of why cooperation happens from an emphasis on group benefits to individual costs. It then explores how these ideas have influenced our thinking about cooperation, coordination, and collective action. The book persuasively argues that cooperation and its failures are best explained by evolutionary and social theories working together. Selection sometimes favors cooperative tendencies, while institutions, norms, and incentives encourage and make possible actual cooperation."--Publisher's website.







A Genius Planet


Book Description

Imagine a world where the power is always on, where there is not just enough energy, but an abundance of it. Such a world is no Utopia, it is a possible reality. Using indefinitely available sources of energy – especially photovoltaic solar, in combination with others – and networking this energy, much in the way that we have networked information, we can get beyond our current energy ‘crisis’ and resolve it. The world we then find ourselves in is not a world without problems – we will face new challenges on the way – but in terms of energy it is a world of plenty. Rooted in sound theory and based on technology that is available now, A Genius Planet offers an accessible but detailed and insightful perspective on how we can free ourselves from our dependency on natural resources and generate, trade, and use energy in ways that open up the genuine potential that we have at our disposal today.




Global Community


Book Description

The "global community" is a term we take for granted today. But how did the global community, both as an idea and as a reality, originate and develop over time? This book examines this concept by looking at the emergence, growth, and activities of international organizations--both governmental and nongovernmental--from the end of the nineteenth century to today. Akira Iriye, one of this country's most preeminent historians, proposes a significant rereading of the history of the last fifty years, suggesting that the central influence on the international scene in this period was not the Cold War, but rather a deepening web of international interactions. This groundbreaking book, the first systematic study of international organizations by a historian, moves beyond the usual framework for studying international relations--politics, war, diplomacy, and other interstate affairs--as it traces the crucial role played by international organizations in determining the shape of the world today. Iriye's sweeping discussion of international organizations around the world examines multinational corporations, religious organizations, regional communities, transnational private associations, environmental organizations, and other groups to illuminate the evolution and meaning of the global community and global consciousness. While states have been preoccupied with their own national interests such as security and prestige, international organizations have been actively engaged in promoting cultural exchange, offering humanitarian assistance, extending developmental aid, protecting the environment, and championing human rights. In short, they have made important contributions to making the world a more interdependent and peaceful place. This book, tracing the development of the global community in a truly innovative way, will win a wide readership among those interested in understanding the growing phenomenon of globalization and its meaning for us today. Global Community is based on Iriye's Jefferson lectures at the University of California, Berkeley.