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Models and Managers

Author : John D. C. Little

Publisher : Hardpress Publishing

Page : 76 pages

File Size : 31,87 MB

Release : 2013-12

Category :

ISBN : 9781314981773

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Book Description

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.



Models and Managers

Author : John D. C. Little

Publisher : Createspace Independent Publishing Platform

Page : 68 pages

File Size : 28,77 MB

Release : 2017-08-08

Category :

ISBN : 9781974353088

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Book Description

A manager tries to put together the various resources under his control into an activity that achieves his objectives. A model of his operation can assist him but probably will not unless it meets certain requirements. A model that is to be used by a manager should be simple, robust, easy to control, adaptive, as complete as possible, and easy to communicate with. By simple is meant easy to understand; by robust, hard to get absurd answers from; by easy to control, that the user knows what input data would be required to produce desired output answers; adaptive means that the model can be adjusted as new information is acquired; completeness implies that Important phenomena will be included even if they require judgmental estimates of their effect; and, finally, easy to communicate with means that the manager can quickly and easily change inputs and obtain and understand the outputs.



Models and Managers: The Concept of a Decision Calculus

Author : John D. C. Little

Publisher : Palala Press

Page : 70 pages

File Size : 21,98 MB

Release : 2018-03-03

Category : Business & Economics

ISBN : 9781379109389

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Book Description

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.



Models and Managers

Author : John D. C. Little

Publisher : Forgotten Books

Page : 72 pages

File Size : 47,45 MB

Release : 2017-10-12

Category : Business & Economics

ISBN : 9780265224496

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Book Description

Excerpt from Models and Managers: The Concept of a Decision Calculus The big problem with management science models is that practically nobody uses them. This is especially true in marketing. There have been a few applications, of course, but the practice is a pallid picture of the promise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.



Handbook of Marketing Decision Models

Author : Berend Wierenga

Publisher : Springer Science & Business Media

Page : 621 pages

File Size : 22,37 MB

Release : 2008-09-05

Category : Business & Economics

ISBN : 0387782133

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Book Description

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.



Decision Behaviour, Analysis and Support

Author : Simon French

Publisher : Cambridge University Press

Page : 503 pages

File Size : 25,18 MB

Release : 2009-07-30

Category : Business & Economics

ISBN : 0521883342

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Book Description

A multi-disciplinary exploration of how we can help decision makers to deliberate and make better decisions.



Mathematical Models in Marketing

Author : Ursula H. Funke

Publisher : Springer Science & Business Media

Page : 534 pages

File Size : 46,12 MB

Release : 2013-04-17

Category : Mathematics

ISBN : 3642515657

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Book Description

Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.



Handbook of Marketing

Author : Barton A Weitz

Publisher : SAGE

Page : 618 pages

File Size : 19,88 MB

Release : 2006-08-11

Category : Business & Economics

ISBN : 9781412921206

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Book Description

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.



Inventory and Production Management in Supply Chains

Author : Edward A. Silver

Publisher : CRC Press

Page : 810 pages

File Size : 13,93 MB

Release : 2016-12-19

Category : Business & Economics

ISBN : 1466558628

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Book Description

Authored by a team of experts, the new edition of this bestseller presents practical techniques for managing inventory and production throughout supply chains. It covers the current context of inventory and production management, replenishment systems for managing individual inventories within a firm, managing inventory in multiple locations and firms, and production management. The book presents sophisticated concepts and solutions with an eye towards today’s economy of global demand, cost-saving, and rapid cycles. It explains how to decrease working capital and how to deal with coordinating chains across boundaries.



Human-computer Interaction and Management Information Systems: Foundations

Author : Ping Zhang

Publisher : Routledge

Page : 568 pages

File Size : 20,24 MB

Release : 2015-03-26

Category : Business & Economics

ISBN : 1317468376

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Book Description

"Human-Computer Interaction and Management Information Systems: Foundations" offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters provide authoritative commentaries and in-depth descriptions of research programs that will guide 21st century scholars, graduate students, and industry professionals. Human-Computer Interaction (or Human Factors) in MIS is concerned with the ways humans interact with information, technologies, and tasks, especially in business, managerial, organizational, and cultural contexts. It is distinctive in many ways when compared with HCI studies in other disciplines. The MIS perspective affords special importance to managerial and organizational contexts by focusing on analysis of tasks and outcomes at a level that considers organizational effectiveness. With the recent advancement of technologies and development of many sophisticated applications, human-centeredness in MIS has become more critical than ever before. This book focuses on the basics of HCI, with emphasis on concepts, issues, theories, and models that are related to understanding human tasks, and the interactions among humans, tasks, information, and technologies in organizational contexts in general.