Models of Buyer Behavior, Chapter 14
Author : Thomas S. Robertson
Publisher : Marketing Classics Press
Page : 27 pages
File Size : 30,3 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 161311057X
Author : Thomas S. Robertson
Publisher : Marketing Classics Press
Page : 27 pages
File Size : 30,3 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 161311057X
Author : George H. Haines
Publisher : Marketing Classics Press
Page : 19 pages
File Size : 10,74 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110499
Author : Jagdish Sheth
Publisher : Marketing Classics Press
Page : 18 pages
File Size : 41,69 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110456
Author : John G. Myers
Publisher : Marketing Classics Press
Page : 27 pages
File Size : 34,5 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110634
Author : John A. Howard
Publisher : New York : Wiley
Page : 490 pages
File Size : 28,47 MB
Release : 1969
Category : Business & Economics
ISBN :
Author : John A. Howard
Publisher : Marketing Classics Press
Page : 11 pages
File Size : 43,75 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110529
Author : John U. Farley
Publisher : Marketing Classics Press
Page : 25 pages
File Size : 31,95 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110510
Author : James Carman
Publisher : Marketing Classics Press
Page : 19 pages
File Size : 41,6 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110472
Author : Jagdish N. Sheth
Publisher : Marketing Classics Press
Page : 14 pages
File Size : 23,13 MB
Release : 2011-03
Category : Business & Economics
ISBN : 161311009X
This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline. Part 1 focuses on Armstrong's views on the ideological and practical strategy of conducting research to substantiate concepts and a network of concepts that comprises a theory. Part 2 centers on the encompassing models of buyer behavior. Part 3 assimilates the extensive models of innovative behavior and adoption process. Part 4 consists of papers which provide models of consumer classification and market segmentation. Part 5 includes a theoretical analysis of the changes which are likely to emerge in buyer behavior theory and research.This Classic Book was originally published in 1974 by Harper and Row.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Author : J. A. Lunn
Publisher : Marketing Classics Press
Page : 37 pages
File Size : 12,39 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110464