Models of Buyer Behavior, Chapter 4
Author : James Carman
Publisher : Marketing Classics Press
Page : 19 pages
File Size : 12,99 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110472
Author : James Carman
Publisher : Marketing Classics Press
Page : 19 pages
File Size : 12,99 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110472
Author : John A. Howard
Publisher : New York : Wiley
Page : 490 pages
File Size : 20,59 MB
Release : 1969
Category : Business & Economics
ISBN :
Author : J. A. Lunn
Publisher : Marketing Classics Press
Page : 37 pages
File Size : 23,14 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110464
Author : George H. Haines
Publisher : Marketing Classics Press
Page : 19 pages
File Size : 22,93 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110499
Author : John U. Farley
Publisher : Marketing Classics Press
Page : 25 pages
File Size : 34,67 MB
Release : 2011-03-31
Category : Business & Economics
ISBN : 1613110510
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 21,44 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Włodzimierz Sroka
Publisher : Springer Nature
Page : 344 pages
File Size : 35,9 MB
Release : 2020-06-26
Category : Business & Economics
ISBN : 3030473805
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
Page : 642 pages
File Size : 25,44 MB
Release : 2013-06-29
Category : Business & Economics
ISBN : 146154050X
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
Page : 420 pages
File Size : 26,90 MB
Release : 2011
Category : Consumer behavior
ISBN : 9788177589764
Author : Brian Mullen
Publisher : Psychology Press
Page : 290 pages
File Size : 17,46 MB
Release : 2013-06-17
Category : Business & Economics
ISBN : 1134932898
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.