Modern Business: Advertising principles
Author :
Publisher :
Page : 356 pages
File Size : 31,76 MB
Release : 1919
Category : Business
ISBN :
Author :
Publisher :
Page : 356 pages
File Size : 31,76 MB
Release : 1919
Category : Business
ISBN :
Author :
Publisher :
Page : 356 pages
File Size : 35,80 MB
Release : 1919
Category : Business
ISBN :
Author : Herbert Francis De Bower
Publisher :
Page : 356 pages
File Size : 44,15 MB
Release : 1919
Category : Advertising
ISBN :
Author : Edward J. Fox
Publisher : Pearson Scott Foresman
Page : 536 pages
File Size : 18,27 MB
Release : 1978
Category : Business & Economics
ISBN :
Author : Charles Harvey Raymond
Publisher :
Page : 496 pages
File Size : 11,16 MB
Release : 1921
Category : Advertising
ISBN :
Author : Herbert Francis De Bower
Publisher :
Page : 319 pages
File Size : 12,65 MB
Release : 1917
Category : Advertising
ISBN :
Author : Charles Harvey Raymond
Publisher :
Page : 472 pages
File Size : 13,41 MB
Release : 1923
Category : Commercial correspondence
ISBN :
Author : R S N Pillai
Publisher : S. Chand Publishing
Page : 605 pages
File Size : 50,80 MB
Release : 2010-12
Category : Business & Economics
ISBN : 8121916976
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author : Barry Strauber
Publisher : Cognella Academic Publishing
Page : pages
File Size : 24,60 MB
Release : 2018-03-29
Category :
ISBN : 9781516523528
Principles of Advertising: Understanding the Modern Advertising Ecosystem is an anthology that not only introduces students to various strategies and approaches within the profession, but also helps readers understand the importance of the consumer in modern advertising. Built upon the understanding that contemporary consumers feel empowered to control every aspect of their media experience, this collection presents students with carefully selected readings regarding advertising principles that are designed to help consumers appreciate and enjoy advertising experiences. Readers learn about the dynamic power of integrated marketing, the necessity of studying and analyzing consumer behavior, how to form a creative strategy, the increasing role mobile plays in modern marketing, how big data can lead to personal customer interactions, and more. Comprised of thoughtful readings, engaging exercises, and valuable insight for the modern advertising professional, Principles of Advertising is an ideal text for introductory advertising courses.
Author : William Wells
Publisher :
Page : 808 pages
File Size : 19,44 MB
Release : 1992
Category : Advertising
ISBN :