Modern Database Management


Book Description

The fifth edition of Modern Database Management has been updated to reflect the most current database content available. It provides sound, clear, and current coverage of the concepts, skills, and issues needed to cope with an expanding organizational resource. While sufficient technical detail is provided, the emphasis remains on management and implementation issues pertinent in a business information systems curriculum. Modern Database Management, 5e is the ideal book for your database management course. *Includes coverage of today's leading database technologies: Oracle and Microsoft Access replace dBase and paradox. *Now organized to create a modern framework for a range of databases and the database development of information systems. *Expanded coverage of object-oriented techniques in two full chapters. Covers conceptual object-oriented modelling using the new Unified Modelling Language and object-oriented database development and querying using the latest ODMG standards. *Restructured to emphasize unique database issues that arise during the design of client/server applications. *Updated to reflect current developments in client/server issues including three-tiered architect




Modern Database Management


Book Description

For introductory courses in Database Management. Provide the latest information in database development Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy, and topics that are critical for the practical success of database professionals. The Twelfth Edition further facilitates learning with illustrations that clarify important concepts and new media resources that make some of the more challenging material more engaging. Also included are general updates and expanded material in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.




Modern Database Management, Global Edition


Book Description

For courses in database management. A comprehensive text on the latest in database development Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy and topics that are critical for the practical success of database professionals. The 13th Edition updates and expands materials in areas undergoing rapid change as a result of improved managerial practices, database design tools and methodologies, and database technology - such as application security, multi-user solutions, and more - to reflect major trends in the field and the skills required of modern information systems graduates. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.




Essentials of Database Management


Book Description

Focusing on the topics that leading database practitioners say are most important, Essentials of Database Management presents a concise overview designed to ensure practical success for database professionals. Built upon the strong foundation of Modern Database Management, currently in its eleventh edition, the new Essentials of Database Management is ideal for a less-detailed approach. Like its comprehensive counterpart, it guides readers into the future by presenting research that could reveal the "next big thing" in database management. And it features up-to-date coverage in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology. KEY TOPICS: The Database Environment and Development Process; Modeling Data in the Organization; The Enhanced E-R Model; Logical Database Design and the Relational Model; Physical Database Design and Performance; Introduction to SQL; Advanced SQL; Database Application Development; Data Warehousing MARKET: Readers who want an up-to-date overview of database development and management.




Database Systems


Book Description

This Sixth Edition takes you clearly and effectively through the entire process of database development and implementation. This market leading text includes new Visio and UML tutorials, as well as a new chapter on Advanced SQL. All appendices are housed on a CD that accompany every copy of the text.




Security, Privacy, and Trust in Modern Data Management


Book Description

The vision of ubiquitous computing and ambient intelligence describes a world of technology which is present anywhere, anytime in the form of smart, sensible devices that communicate with each other and provide personalized services. However, open interconnected systems are much more vulnerable to attacks and unauthorized data access. In the context of this threat, this book provides a comprehensive guide to security and privacy and trust in data management.




MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced


Book Description

Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.




IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced


Book Description

Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.




Data Warehousing and Analytics


Book Description

This textbook covers all central activities of data warehousing and analytics, including transformation, preparation, aggregation, integration, and analysis. It discusses the full spectrum of the journey of data from operational/transactional databases, to data warehouses and data analytics; as well as the role that data warehousing plays in the data processing lifecycle. It also explains in detail how data warehouses may be used by data engines, such as BI tools and analytics algorithms to produce reports, dashboards, patterns, and other useful information and knowledge. The book is divided into six parts, ranging from the basics of data warehouse design (Part I - Star Schema, Part II - Snowflake and Bridge Tables, Part III - Advanced Dimensions, and Part IV - Multi-Fact and Multi-Input), to more advanced data warehousing concepts (Part V - Data Warehousing and Evolution) and data analytics (Part VI - OLAP, BI, and Analytics). This textbook approaches data warehousing from the case study angle. Each chapter presents one or more case studies to thoroughly explain the concepts and has different levels of difficulty, hence learning is incremental. In addition, every chapter has also a section on further readings which give pointers and references to research papers related to the chapter. All these features make the book ideally suited for either introductory courses on data warehousing and data analytics, or even for self-studies by professionals. The book is accompanied by a web page that includes all the used datasets and codes as well as slides and solutions to exercises.




Database Concepts


Book Description

Written by one of the world's leading database authorities, Database Concepts 3e, introduces the essential concepts students need to create and use small databases. Appropriate for all introductory courses or brief courses on database development and management, as well as database courses designed around specific database products such as Microsoft Access, SQL Server, or MySQL.