Author : James J. McCluskey Ph.D.
Publisher : Xlibris Corporation
Page : 115 pages
File Size : 46,57 MB
Release : 2014-12-19
Category : Performing Arts
ISBN : 1503526879
The TV news business is all about authority, credibility, and professionalism: you must deliver the news with authority, strive to make it credible, and do everything in a professional manner. Everyone should always look and act in a professional manner, both on and off the camera, because you never know who is watching and listeningjudging your efforts. Remember that you are only as good as your last newscast or last effort seen and heard.
Author : Faith M Sidlow
Publisher : Routledge
Page : 375 pages
File Size : 49,17 MB
Release : 2022-01-26
Category : Language Arts & Disciplines
ISBN : 1000518604
Written by two award-winning broadcast journalists, this book offers a practical, hands-on guide to the modern digital TV newsroom. Pulling from extensive industry experience, the authors provide a comprehensive look at the key journalistic skills needed to excel in broadcast news today, including storytelling, writing, story pitching, video production, interviewing and managing social media. The textbook is organized into five sections: building a foundation, storytelling and writing, producing, live performance, and ethics and career progression. The authors also provide step-by-step instructions on how to efficiently multitask while staying true to journalist ethics. Each chapter includes clear learning objectives, review questions and practical assignments, making it ideal for classroom use. QR codes integrated in the text allow students to easily see and hear examples of the stories they are learning to write. Broadcast News in the Digital Age is an engaging, student-friendly guide for those seeking to become successful writers, producers, anchors and journalists in today’s newsrooms, both on-air and online.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 26,88 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Bob Franklin
Publisher : Routledge
Page : 359 pages
File Size : 26,21 MB
Release : 2013-09-13
Category : Education
ISBN : 1317985710
The future of journalism is hotly contested and highly uncertain reflecting developments in media technologies, shifting business strategies for online news, changing media organisational and regulatory structures, the fragmentation of audiences and a growing public concern about some aspects of tabloid journalism practices and reporting, as well as broader political, sociological and cultural changes. These developments have combined to impoverish the flow of existing revenues available to fund journalism, impact radically on traditional journalism professional practices, while simultaneously generating an increasingly frenzied search for sustainable and equivalent funding – and from a wide range of sources - to nurture and deliver quality journalism in the future. This book brings together journalists and distinguished academic specialists from around the globe to present the findings from their research and to discuss the future of journalism, the shifting quality of its products, its wide ranging sources of finance, as well as the economic and democratic consequences of the significant changes confronting Journalism. The Future of Journalism details the challenges facing the press in contemporary societies and provides essential reading for everyone interested in the role of journalism in shaping and sustaining literate, civil and democratic societies. This book consists of special issues from Journalism Studies and Journalism Practice.
Author : James B. Martin
Publisher : Nova Publishers
Page : 292 pages
File Size : 16,20 MB
Release : 2002
Category : Social Science
ISBN : 9781590332627
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author : Terhi Rantanen
Publisher : SAGE
Page : 194 pages
File Size : 28,46 MB
Release : 2005
Category : Language Arts & Disciplines
ISBN : 9780761973133
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Author : Dan Gillmor
Publisher : "O'Reilly Media, Inc."
Page : 336 pages
File Size : 22,1 MB
Release : 2006-01-24
Category : Computers
ISBN : 0596102275
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
Page : 396 pages
File Size : 30,5 MB
Release : 2016-09-04
Category :
ISBN : 9781537430058
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author : Kathleen Hall Jamieson
Publisher : Oxford University Press
Page : 513 pages
File Size : 30,12 MB
Release : 2017
Category : Psychology
ISBN : 0190497629
On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.
Author : Clay Shirky
Publisher : Penguin
Page : 344 pages
File Size : 40,47 MB
Release : 2008
Category : Business & Economics
ISBN : 9781594201530
Discusses and uses examples of how digital networks transform the ability of humans to gather and cooperate with one another.
