Monogram Logo


Book Description

This comprehensive compendium showcases over 450 captivating examples of monograms and ciphers, curated from the portfolios of leading designers worldwide. This comprehensive compendium showcases over 450 captivating examples of monograms and ciphers, curated from the portfolios of leading designers worldwide. Part of a series offering a broad exploration of contemporary trademarks, corporate symbols, and logo designs, this book is a visual feast for design enthusiasts. Discover the subtle intricacies of monograms, where letters intertwine, and ciphers, where letters stand independently yet create a harmonious visual tapestry.




Monograms and Ciphers


Book Description

In laying out this book I have put into it the experience of many years of actual work in the designing of Monograms, Ciphers, Trade-Marks, and other letter devices. I have given the work much careful thought in order to present the most useful material, to give that material on a good workable scale, and in such a way that any design can be quickly found. By the arrangement of the designs the plates form their own index. ..A. A. TURBAYNE.




Smashing Logo Design


Book Description

The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.




Masters of Design: Logos & Identity


Book Description

Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.




Unlock Your Creativity with Photopea


Book Description

Tap into the power of Photopea and learn photo editing, digital painting, and how to design graphics for social media, marketing, and merchandise with this self-paced manual written by multidisciplinary visual artist, Michael Burton Key Features Gain foundational skills in photo editing, design, and digital painting Discover tools for selections, color adjustments, text application, and content creation Explore the latest updates and plug-ins for more control over image enhancement Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionPhotopea is a comprehensive image and photo editing design tool that provides essential features and capabilities comparable to Adobe Photoshop. This book covers the latest version of Photopea, featuring step-by-step instructions for image editing, improving and enhancing designs with text and effects, and creating eye-catching projects for print and the web. The first part of this book will teach you how to navigate the workspace, use the best tools for specific tasks and projects, and make perfect selections. You’ll also discover how to remove backgrounds, merge and/or add objects, and adjust colors to create impressive images. Later, you’ll explore layers and compositing techniques, and get hands on with retouching images like a pro. The book will demonstrate how to create collages and use brushes, color wheels, and swatches for drawing and painting. You’ll also learn how to apply impressive text to images to create posters, flyers, and logos. By the end of this book, you'll have learned how to retouch, paint, enhance, and manipulate images; how to use templates provided by Photopea; and finally, how to apply your skills to projects.What you will learn Understand how to use masks, layer adjustments, and work non-destructively with your images Use photo retouching techniques to enhance your images, revive old photos, and apply effects Use brushes effectively and learn how to create custom brushes for specific tasks and effects Apply different selections for removing backgrounds and objects from photos Utilize the principles of color theory to craft visually stunning compositions Draw stunning vector and bitmap formats for coloring, rendering, and finished illustrations Who this book is for This book is for photographers, illustrators, graphic designers, hobbyists, and students in need of alternative graphic design software suitable for digital imaging and more. Beginners with no prior knowledge of photo editing will also benefit from this book, as it will help them learn fundamental editing skills while they explore Photopea’s functionality.




Pro Logo


Book Description

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.




Principles of Logo Design


Book Description

Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.




Logo Design Workbook


Book Description

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.




Brands and Branding


Book Description

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.




A Guide to 3rd Reich Cutlery, Its Monograms, Logos, and Maker Marks


Book Description

The cutlery spoons, knives, and forks of Germany's 3rd Reich communicates its own special history. In A Guide to 3rd Reich Cutlery, its Monograms, Logos, and Maker Marks, author James A. Yannes provides a detailed and heavily illustrated reference book containing extensive and relative historical exposition on a broad range of personal, organizational, and commemorative cutlery of the 3rd Reich beginning in the early 1920s to its demise in 1945. Augmented with more than 430 photographs, A Guide to 3rd Reich Cutlery, its Monograms, Logos, and Maker Marks details the cutlery that was used by the people and organizations that were the 3rd Reich from the private services of Adolf Hitler, Eva Braun, Herman Goering, and Heinrich Himmler to organizations such as the SS, Red Cross, Hitler Youth, German Railway, the Armed Forces including the Wehrmacht and W-SS as well as commemoratives such as the U-47 submarine. For collectors and World War II history buffs, A Guide to 3rd Reich Cutlery, its Monograms, Logos, and Maker Marks details a unique aspect of history that can be held in the hand.