Author : Jay Leno
Publisher : Grand Central Pub
Page : 187 pages
File Size : 18,37 MB
Release : 1990
Category : Humor
ISBN : 9780446392365
Compiled by the regular "Tonight Show" guest host, this collection lampoons strange headlines, photos, and ads that somehow manage to find their way into America's newspapers
Author :
Publisher : Random House Value Publishing
Page : 392 pages
File Size : 37,18 MB
Release : 1992
Category : Humor
ISBN :
Author : David Garfinkel
Publisher : Morgan James Publishing
Page : 148 pages
File Size : 49,91 MB
Release : 2018-10-02
Category : Business & Economics
ISBN : 1600370225
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Author : Staff of the New York Post
Publisher : Harper Collins
Page : 212 pages
File Size : 50,86 MB
Release : 2008-03-25
Category : Humor
ISBN : 0061340715
Either you love them or you hate them, but everybody agrees on one thing—there's just nothing like a New York Post headline. Gathered here for the first time ever are the best of the best from the paper's two-hundred-year history. Whether outrageous or scandalous, laugh-out-loud funny or shocking, these classic headlines never fail to entertain. Headless Body in Topless Bar is the perfect book for any pop culture junkie and a hilarious tribute to the one-of-a-kind New York Post.
Author : Susan Richards Shreve
Publisher : W. W. Norton & Company
Page : 184 pages
File Size : 35,97 MB
Release : 2019-06-04
Category : Fiction
ISBN : 0393292959
“A well-tuned mandolin of a gothic adventure.” —Washington Post On the morning of her seventieth birthday, Georgianna Grove receives an unexpected letter that calls her back to Missing Lake, Wisconsin, where her mother was murdered sixty-six years earlier. Georgie’s father had confessed to the murder the next morning and was carted off to a state penitentiary. Determined to unearth the truth, Georgie takes her reluctant family on what will become a dangerous canoe trip up the swollen Bone River to return to the campsite that has haunted her memories. Thrilling and richly drawn, More News Tomorrow follows a daughter’s quest to finally understand her parents’ fate.
Author : Robert Boduch
Publisher :
Page : 260 pages
File Size : 37,73 MB
Release : 2010-02
Category : Business & Economics
ISBN : 9780981180724
Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.
Author : James Maloney
Publisher : Hachette UK
Page : 231 pages
File Size : 21,12 MB
Release : 2012-05-17
Category : Language Arts & Disciplines
ISBN : 1780335350
Newpapers are a form of instant history, capturing forever the awe and fascination that great historical events inspire. They are also an intriguing source to return to as they reveal the contemporary view of world-changing events, before it can be shaped by subsequent developments. While newspapers have been around for centuries, it was only when the Industrial Revolution encouraged mass production that newspapers with attention-grabbing banner headlines began to be commonplace. Now that newspapers seem to be in decline, we can look back at the period from the late 19th to early 21st century as the heyday of the newspaper, as well as a period in which the world changed beyond recognition. Journalist James Maloney details the stories behind the 100 most momentous headlines, including: Abraham Lincoln Assassinated in 1865. Jack the Ripper (1888). Boer War begins (11 Oct 1899). Russian Revolution (1917). Wall Street Crashes in 1929. Hitler Sweeps to Power' in 1933. Britain declares war with Germany 3 Sept 1939). Japan declares war on US/ Attack on Pearl Harbor (7 December 1941). Communist China founded by Mao Tse-tung (1 October 1949). Watson and Crick discover DNA structure (1953). Cuban missile crisis (1962). J.F. Kennedy Assassinated (22 Nov 1963). First man on the moon/Apollo 11 (21 July 1969). Scientists identify AIDS (1981). Chernobyl (April 26 1986). Mandela (age 75) freed from jail (1990). Death of Princess Diana (31 Aug 1997). 911 terror attacks (2001). Saddam Hussein's capture (13 Dec 2003). Bin Laden Shot Dead. in 2011. Death of Steve Jobs/Apple (5 October 2011).
Author : Shanto Iyengar
Publisher : University of Chicago Press
Page : 214 pages
File Size : 33,24 MB
Release : 2010-10-15
Category : Political Science
ISBN : 0226388603
Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates. “News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.”—The Public Interest
Author : Peter Beharrell
Publisher : Routledge
Page : 409 pages
File Size : 11,60 MB
Release : 2009-10-15
Category : Performing Arts
ISBN : 1135176140
First published in 1980, More Bad News is the Second Volume in the research findings of the Glasgow University Media Group. It develops the analytic findings and methods of the first volume Bad News through a series of Case Studies of Television News Coverage, and argues that much of what passes as balanced and factual news reporting is produced from a highly partial viewpoint. Focusing on the British economy in crisis, and its thematic linkage with the Social Contract during the first four months of 1975, the book deals with three main levels of activity: the story, the language and the visuals. As the book unpacks each level of routine news coverage a picture emerges which has the surface appearance of neutrality and balance but is in fact highly partial and restricted
Author : Nikki Usher
Publisher : Columbia University Press
Page : 232 pages
File Size : 22,18 MB
Release : 2021-07-06
Category : Language Arts & Disciplines
ISBN : 0231545606
As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market. She details how Google, Facebook, and the digital-advertising ecosystem have wreaked havoc on the economic model for quality journalism, leaving local news to suffer. Usher also highlights how the handful of likely survivors—well-funded media outlets such as the New York Times—increasingly appeal to a global, “placeless” reader. News for the Rich, White, and Blue concludes with a series of provocative recommendations to reimagine journalism to ensure its resiliency and its ability to speak to a diverse set of issues and readers.
