Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




Delius as I Knew Him


Book Description

An intimate portrait of Delius by the man who notated many of the disabled composer's last works. Includes 33 musical examples.




Smart Trends in Computing and Communications


Book Description

This book gathers high-quality papers presented at the Fifth International Conference on Smart Trends in Computing and Communications (SmartCom 2021), organized by Global Knowledge Research Foundation (GR Foundation) from March 2 – 3 , 2021. It covers the state of the art and emerging topics in information, computer communications, and effective strategies for their use in engineering and managerial applications. It also explores and discusses the latest technological advances in, and future directions for, information and knowledge computing and its applications.




Roget's International Thesaurus, 6th Edition


Book Description

The revolutionary achievement of Dr. Peter Mark Roget‘s first edition in 1852 was the development of a brand–new principle: the arrangement of words and phrases according to their meanings. Dr. Roget‘s system brings together in one place all the terms associated with a single thought or concept; it allows a wide–ranging survey of language within a book of relatively modest size, without the space–consuming repetitions that so severely limit the scope of thesauruses arranged in a dictionary format with A–to–Z entries. This brilliant organization makes Roget‘s International Thesaurus® both the most efficient word finder and a cutting–edge aid in stimulating thought, organizing ideas, and writing and speaking more clearly and effectively. This revised and updated sixth edition features thousands of new words and phrases, including the newest slang words and expressions that color and inform everyday language. It retains all of the hallmarks that have made Roget‘s International Thesaurus® an enduring classic: 埍ore than 330,000 words and phrases organized into 1,075 categories. 埁 pinpoint reference system that directs the user quickly from a comprehensive index to the numbered category of the right word. Thousands of cross–references throughout lead to other helpful categories. 埈undreds of supplemental word lists that supply the names of things which have no synonyms (measurements, wines, weapons, animals, state mottoes, and more) as well as hundreds of quotations that amplify the meanings of selected words. Generations of students, writers, editors, and speakers have made Roget‘s the most popular word reference book next to the dictionary. Continuing a legacy that dates back more than 150 years, Roget‘s International Thesaurus® is an indispensable work for everyone who wants to use the English language with clarity and precision.







A Land Apart


Book Description




An Outlaw and a Lady


Book Description

Renowned songwriter, singer, and wife of Waylon Jennings writes an intimate, enormously entertaining memoir of American music, of life with Waylon and the Outlaws, and of faith lost and found. The daughter of a Pentecostal evangelist and a race-car driver, Jessi Colter played piano and sang in church before leaving Arizona to tour with rock-n-roll pioneer Duane Eddy, whom she married. Colter became a successful recording artist, appearing on American Bandstand and befriending stars such as the Everly Brothers and Chet Atkins, while her songs were recorded by Nancy Sinatra, Dottie West, and others. Her marriage to Eddy didn’t last, however, and in 1969 she married the electrifying Waylon Jennings. Together, they made their home in Nashville which, in the 1970s, was ground zero for roots music, drawing Bob Dylan, Johnny Cash, Willie Nelson, Kris Kristofferson, Shel Silverstein, and others to the Nashville Sound. And Jessi was at the center of it all, the only woman on the landmark Wanted: The Outlaws album, therecord that launched the Outlaw Country genre and was the first country album to go platinum. She also tasted personal commercial success with the #1-single “I’m Not Lisa.” But offstage, life was a challenge, as Waylon pursued his addictions and battled his demons. Having drifted from the church as a young woman, Jessi returned to her faith and found in it a source of strength in the turmoil of living with Waylon. In the 1980s, Waylon helped launch the super group The Highwaymen with Willie Nelson, Johnny Cash, and Kris Kristofferson, and the hits kept rolling, as did Waylon’s reckless living. Amid it all, Jessi faithfully prayed for her husband until finally, at Thanksgiving 2001, Waylon found Jesus, just months before he died. An Outlaw and a Lady is a powerful story of American music, of love in the midst of heartache, and of faith that sustains.




POEMS FROM THE CHINESE


Book Description




That Winter


Book Description

Pamela Gillilan was born in London in 1918, married in 1948 and moved to Cornwall in 1951. When she sat down to write her poem Come Away after the death of her husband David, she had written no poems for a quarter of a century. Then came a sequence of incredibly moving elegies. Other poems followed, and two years after starting to write again, she won the Cheltenham Festival poetry competition. Her first collection That Winter (Bloodaxe, 1986) was shortlisted for the Commonwealth Poetry Prize.




Adventuring with Books


Book Description

In this 13th edition of "Adventuring with Books," teachers and librarians will find descriptions of more than 850 texts (published between 1999 and 2001) suitable for student use in background research, unit study, or pleasure reading, and children will find books that delight, amuse, and entertain. The texts described in the book are divided into 24 general topics, including Science Nonfiction; Struggle and Survival; Fantasy Literature; Sports; Games and Hobbies; and Mathematics in Our World. To highlight literature that reflects the schools' multiple ethnicities, the booklist also introduces readers to recent literature that celebrates African American, Asian and Pacific Island, Hispanic American, and indigenous cultures. Each chapter begins with a brief list of selection criteria, a streamlined list of all annotated titles in that chapter, and an introduction in which chapter editors discuss their criteria and the status of available books in that subject area. While the reviews were written by adults, the voices and opinions of children are often included as well, lending credence to adult choices of the quality children's books. (NKA).