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Music Marketing

Author : Mike King

Publisher : Hal Leonard Corporation

Page : 178 pages

File Size : 38,64 MB

Release : 2009-08-01

Category : Music

ISBN : 1458429474

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Book Description

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.



Music, Money and Success

Author : Jeffrey Brabec

Publisher : Schirmer Trade Books

Page : 537 pages

File Size : 16,50 MB

Release : 2011-07-18

Category : Music

ISBN : 0857126466

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Book Description

The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.



Music Management, Marketing and PR

Author : Chris Anderton

Publisher : SAGE

Page : 260 pages

File Size : 44,36 MB

Release : 2022-02-24

Category : Language Arts & Disciplines

ISBN : 1529787270

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Book Description

This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.



Record Label Marketing

Author : Clyde Philip Rolston

Publisher : CRC Press

Page : 524 pages

File Size : 25,55 MB

Release : 2015-11-19

Category : Technology & Engineering

ISBN : 1134705557

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Book Description

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.



All You Need to Know about the Music Business

Author : Donald S. Passman

Publisher : Simon and Schuster

Page : 465 pages

File Size : 25,81 MB

Release : 2006

Category : Copyright

ISBN : 0743293185

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Book Description

A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.



Guerrilla Music Marketing Handbook

Author : Bob Baker

Publisher : Bob Baker

Page : 183 pages

File Size : 20,15 MB

Release : 2013

Category : Business & Economics

ISBN : 9780971483897

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Book Description

Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.



Web Marketing for the Music Business

Author : Tom Hutchison

Publisher : Taylor & Francis

Page : 306 pages

File Size : 18,88 MB

Release : 2013-02-11

Category : Technology & Engineering

ISBN : 1136122214

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Book Description

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.



Music Marketing for the DIY Musician

Author : Bobby Borg

Publisher : Rowman & Littlefield

Page : 597 pages

File Size : 36,54 MB

Release : 2024-05-07

Category : Music

ISBN : 1538182513

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Book Description

Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.



Jazz Sells: Music, Marketing, and Meaning

Author : Mark Laver

Publisher : Routledge

Page : 262 pages

File Size : 23,46 MB

Release : 2015-02-11

Category : Music

ISBN : 1317699793

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Book Description

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.



Six-Figure Musician

Author : David Hooper

Publisher : MusicMarketing.com

Page : 272 pages

File Size : 38,50 MB

Release : 2013

Category : Business & Economics

ISBN : 9781608423330

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Book Description

Hooper explains the ins and outs of the music industry, explaining how to make a six-figure income.