My Adventures in Marketing


Book Description




Managing The Professional Service Firm


Book Description

Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'




Attention! This Book Will Make You Money


Book Description

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.




Mao, Marx & the Market


Book Description

Praise for MAO, MARX & THE MARKET "This is a gripping tale from start to finish, an extraordinary adventure told by a brilliant and idealistic businessman confronted by political disloyalty and chicanery on an epic scale. LeBaron tells his story with a punch, but his basic instincts of morality and decency shine throughout." --Peter L. Bernstein, President, Peter L. Bernstein, Inc., author of The Power of Gold: The History of an Obsession "An insight-packed thriller summarizing a brilliant contrarian investor s adventures in the two great dramas of our era Russia and China; chock-full of pithy lessons relevant for investors and observers alike." --Graham Allison, Director, Robert and Renee Belfer Center for Science and International Affairs, John F. Kennedy School of Government, Harvard University "Dean LeBaron s book on his adventures in Russia and China is a fun read. I recommend it to anyone taking their first or second or third visit to either country for business or pleasure. LeBaron brings out the personal warmth of these countries in terms of their individuals, as well as the obvious complexities of dealing with them." --David Gill, Board Member of several companies involved with Russia, Retired International Finance Corporation Official "This is the fascinating story of Dean LeBaron in his quest to participate right from the start in the opening of China and Russia following the demise of their socialist/ communist regimes. It is the best account of what happened in the emerging market world in the nineties." --Marc Faber, Editor, The Gloom Boom & Doom Report,Managing Director, Marc Faber Limited "Adventure capitalist Dean LeBaron is the Indiana Jones of finance. Follow his escapades in emerging markets and get an insider s view of the birth of capitalism in Russia and China. You ll be amused, entertained, and instructed. Mao, Marx & the Market provides a fascinating insider s view of the creation of market economies with all their attendant travails. A must read." --Bill Miller, CFA, Chief Executive Officer, Legg Mason Funds Management, Inc.




The Art of Client Service


Book Description

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.







Marketing Online


Book Description

Attract new customers and clients with the help of this strategic guide to maneuvering on the information superhighway. Today's popular online services, such as CompuServe, Prodigy, and America Online, along with the Internet and local bulletin board systems, offer an inexpensive marketing tool to anyone who knows how to exploit them. Here Marcia Yudkin shows you exactly how to reach your market, select the best approach, and keep from overstepping the ethical and legal boundaries set by the services and their users.




The Fixer


Book Description

The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs.




Piloting Your Life


Book Description

Are you feeling blindsided by midlife?You're not alone and you're not crazy. Our current culture tells us that midlife (ages 40-65) is a time of unraveling, chaos, and uncertainty for women. This doesn't have to be true. MIDLIFE IS AN OPPORTUNITY, NOT A CRISIS.Our bodies, minds, and lives are changing. Many of us feel off balance, wondering if this is all there is? Some of us feel completely unprepared. No one told us what to expect, or that midlife is a magical and transformative time of renewal that is just the beginning, not the end.In Piloting Your Life, diverse women from around the world share their personal stories of learning, growing, and thriving through midlife to inspire you to explore and experiment.Terri Hanson Mead candidly shares her extensive research on happiness, sex, friendship, money, and health to help you discover and live your life. It's time to throw off the chains of embarrassment and shatter the stereotypes for women in midlife. Disengage autopilot, take the controls, and be the pilot in your own life."Tells the ugly truth and offers hope and solutions." Allison (Oklahoma)